Posted: March 3rd, 2015
Essay 2
1.Write 5000 words (+ or – 10%) including the text of your essay but excluding the cover page, reference list, footnotes and appendices.
journals) and try to ensure that you use no or only a small number of internet sources.
Marking Criteria Marks allocated to criteria:
Focus Does the essay set up a clear essay question to address? Does the essay stay within and fulfil the topic parameters? 10%
Cogency and critique Is the essay well reasoned and well-informed? i.e. does it have a critically-reflective position or argument which shows insight into the topic and the academic discipline? 30%
Synthesis Does the essay bring together the literature in a significant manner that addresses the essay question? 20%
Soundness Does the essay indicate a comprehensive understanding of the topic, literature, theory and evidence utilised? 20%
Clarity of structure Is the essay well organised and logically constructed to achieve synthesis while being mindful of the needs of the reader? 10%
Mechanical Soundness Is the essay clearly written, spell checked and grammatically sound and referenced appropriately? 10%
Research Log – Essay 2 ( Example )
Database |
Time Spent |
Search Terms |
Results (# of records) |
Evaluation of material (how/what will it contribute to your essay or support your argument?)
|
Swetswise |
1 and a half hour |
Recruitment & selection |
Too many articles found for topics |
Quick review, used topics to narrow down search terms |
Business Source Premiere |
half an hour |
customer service, customer loyalty, customer feedback |
60+ articles |
Will help find ideas for essay and question |
Emerald
|
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