Posted: February 4th, 2016

Imagine you were conducting a marketing research study for your company. Which of the following factors: cost, culture, time, or geography, would have the greatest influence on your research?

Imagine you were conducting a marketing research study for your company. Which of the following factors: cost, culture, time, or geography, would have the greatest influence on your research? Why?

What types of challenges have you encountered, or would you expect to experience in conducting international marketing research? How can an organization overcome these challenges?

Do you feel the information gathered by marketing research firms is entirely accurate? Explain your answer.