Posted: February 4th, 2016

Briefly discuss the marketing research process. How can a firm leverage its marketing information system (MIS) to yield the greatest value for its research efforts

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Briefly discuss the marketing research process. How can a firm leverage its marketing information system (MIS) to yield the greatest value for its research efforts? Your dissussion should cover the six steps of the marketing process which are:

1. Define the Research Problem
2. Establish Research Design
3. Secondary Sources
4. Collect the Data
5. Analyze the Data
6. Report the Findings