Posted: May 1st, 2016

Three of the influencers of organizational buying are called influencers, buyers and deciders. Describe their role in the organizational buying process

Three of the influencers of organizational buying are called influencers, buyers and deciders. Describe their role in the organizational buying process. Is it possible for an influencer to be a buyer or a decider, or both, while also being an influencer? Explain your answer.