Posted: February 27th, 2017
the assignment is a business plan for an entrepreneurial idea or innovation. (structure of report given in word .doc). The idea/concept for the business plan is for a wearable gadget such as an arm band which uses heat generated by the body to generate energy which is stored into the gadget and is used to charge your electronic devices for a short period of time. it charges your gadget by being plugged in. the business plan will need to use real market data/figures (UK) which are quantified in percentage and currency (GBP) for the purpose of the business plan, the product is intended for UK launch and then worldwide once enough capital/market share is achieved. target is to capture 3% of market share within the first year and 5% in the second. books: Scarborough et al 2009, Effective Small Business Management 9e, Pearson Higher Education (UK) Vaughan Evans, Financial Times Essential Guides: Writing a Business Plan Barringer, B.R., State, O., Ireland, D.R. and A,T. (2015) Entrepreneurship: Successfully launching new ventures. 5th edition Storey, D.J. and Greene, F.J. (2010) Small Business and Entrepreneurship. NOTE: Please use correct and relevant market/sector figures/data from ITC Trade Database http://www.intracen.org/
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