Posted: March 11th, 2015
current marketing strategy of Aldi Supermarkets in the UK
Critically appraise the current marketing strategy of Aldi Supermarkets in the UK. You are to review their in-store and marketing activities and offerings. You are to frame your assessment in the form of a report to the CEO of ALDI UK. You should conclude your report with your own personal recommendation(s) based on your analysis.
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