Posted: December 5th, 2014
Using the P&O Cruises Company, identify how the 4 factors influence consumer buying behaviour and why is it important to take these into account?
First thing you should have a little introduction.
Cultural Factors: What is the role played by the buyer’s culture, cultural group and social class? Describe how these learned and shared value systems influence buyer
purchasing decisions.
Social Factors: How do groups, family members and a social network a buyer belongs to influence behaviour? What impact does their role and status in these groups
affects their buying decisions?
Personal Factors: How does a buyer’s personal characteristics and patterns of living affects the goods and services bought by buyers. Describe how each personal
variable relates and directly impacts each other.
Psychological Factors: Describe the psychological factors by which a buyer’s behaviour is often unconsciously impacted? Explain the processes by which buyers perceive
and interpret information to fulfil their needs favourably or unfavourably.
Last thing you should have a little Conclusion.
Ensure to include in-text referencing and a reference list in APA format. Apply theory wherever possible.
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