Posted: September 16th, 2017
Aveda Customer Profile
Branding has come along way since the first efforts of
home good producers to differentiate their flour or oats from their competitors (recall Henry Parsons Crowell and the development of the
Quaker Oats cylinder).
Review the
Aveda web site (http://www.aveda.com/index.tmpl), and then develop and agree upon a profile for the Aveda consumer.
As you discuss and project your image of the Aveda customer, be sure to consider the many facets of the site:
-Its aesthetic: the color palette, the cinematic intro, the tone of the language.
-Review the company’s mission statement and the founders bio.
-Look at all the products available on the site.
-Review the civic call to action; the protect the planet section.
-How do each of these factors contribute to the image of the customer?