Posted: September 17th, 2017
Marketing Planning and Promotion
Programme Executive MBA
Format: Business report format required which requires succinct
expression of ideas and facts, structured progression of
stages of analysis, executive summary and conclusion.
Any special None
requirements:
Word Limit: 4,500 words (with 10% plus or minus leeway)
Deadline date for
submission: Monday 7 September 2015
Learning outcomes to On completion of the module students should be able to:
be examined in this 1. Demonstration of an understanding of the theoretical
assessment basis and principles of marketing planning.
2. Application of the principles of marketing planning
to the circumstances of particular organisations.
3. Analysis of the theoretical and practical factors
underlying relations with customers and methods of
improving customer communications.
4. Analyse the nature of promotion policy and the ways
in which the various constituents of the policy can be
organised to interact to maximise effectiveness.
Percentage of marks This assignment is worth 100% of the total marks for the module
awarded for module:
Explanatory comments on the assessment criteria
Place an order in 3 easy steps. Takes less than 5 mins.