Posted: September 17th, 2017
Identify the relevance of the mission, SMART objectives and hierarchy of strategies for UNE Life
- Identify the relevance of the mission, SMART objectives and hierarchy of strategies for UNE Life.
- Identify the industries in which your UNE Life will compete by assessing the Porter’s five competitive forces and highlight the appropriate conditions for the strategic fit of prospector/analyser/defender/reactor strategies.
- Discuss the market and industry attractiveness through macro and micro level analyses in order to address the strategic challenges of the UNE Life’s business.
- Briefly discuss the relevance of the marketing research for the strategic decision-making of the UNE Life’s business and identify the influence of product, pricing, distribution and promotion policies on marketing decisions.
- Describe the significance of the overall segmentation, targeting, differentiation and positioning strategies for the SportUNE.
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