Posted: March 6th, 2014
Explain the relative emphasis that would be placed on advertising or personal selling in each of the following situations:
a)Â Â Â Â Â Â Â A manufacturer of an infusion pump therapy kit for use in hospitals
b)Â Â Â Â Â Â Â A hospital offering a nutrition work-shop for seniors, and
c)Â Â Â Â Â Â Â An academic medical center offering a helicopter service for trauma cases within a 200-mile radius of the facility.
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