Posted: September 2nd, 2015

Impact of social media on female customers buying behavior

A Study On The Consumer Buying Behavior Of Luxury Brands Among Females In Singapore

A Study On The Consumer Buying Behavior Of Luxury Brands Among Females In Singapore
Objectives:

1. To evaluate the role of branding as a key influence on female consumers buying behavior
2. To evaluate the impact of social media on female customers buying behavior
3. To find how personal factors such as age, gender, education, income level and status influence consumers when purchasing luxury brands

Also help to redesign the questionnaire.
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