Posted: February 16th, 2017

The ________ of a product mix refers to how many variants are offered of each product in the line

Question 11. 11.________ occurs when a company lengthens its product line beyond its current range. (Points : 5) Market reach Product reach Product adaptations Line shrinking Line stretching Question 12. 12.Research has shown that customers evaluate complaint incidents in terms of the ________. (Points : 5) anger of the customer personality of the manager outcomes they receive monetary rewards none of the above Question 13. 13.________ refers to data, information systems, and advice services that the seller offers to their buyers. (Points : 5) Sales force relationships Customer relationships Internal marketing Customer training Customer consulting Question 14. 14.Products such as insurance, cemetery plots, and smoke detectors are examples of ________ that are products that the consumer does not know about or does not normally think of buying. a.specialty goods (Points : 5) unsought goods heterogeneous shopping goods homogeneous shopping goods none of the above Question 15. 15.Top firms audit both their own and their competitors’ service performance on a regular basis by collecting ________ measurements to probe customer satisfaction. (Points : 5) chat room voice of the customer e-mail solicitation consumer activist group none of the above Question 16. 16.A group of products within a product class that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same outlets or channels, or fall within given price ranges is known as a ________. (Points : 5) product type product class need family product variant product line Question 17. 17.Services vary as to whether they are equipment based or ________. (Points : 5) service based people based process based historical based none of the above Question 18. 18.It was sunny when Jenny went to class, but by the time class was over it was raining heavily, so Jenny stopped by the student store to buy an umbrella before she walked back to her dorm. In this case, the umbrella is an example of a(n) ________. (Points : 5) impulse good staple homogeneous shopping good emergency good heterogeneous shopping good Question 19. 19.Capital items are long-lasting goods that facilitate developing or managing the finished product. They include two groups: installations and ________. (Points : 5) natural products component materials operating supplies equipment none of the above Question 20. 20.The ________ of a product mix refers to how many variants are offered of each product in the line. (Points : 5) width length depth consistency height

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