Posted: September 13th, 2017

A failing Company….

A failing Company….

Order Description

first instruction is :
1 :Insert a Outline with details mentioning in the assessment that i will upload.
2: USE APA WITH the WEBSITE LINKS INSERTED.
3 : The failing company. Should be related to United ARAB Emirates… SEARCH for a failing company. i suggest to use EMAAR Company that failed. or Nakheel Company that is from DUBAI. EMAAR OR NAKHEEL.

The assessment is :

The student is to analyse a real company (EMAAR OR NAKHEEL OR ANY COMPANY THAT IS Wellnown in UAE, that has poorly assessed and analysed the marketing environment related to the company’s industry and explain how this has affected the overall performance of the chosen company. The student should then recommend what could have been made differently or what can now be put in practice, in order to help the company claim back their lost market share.

Learning outcomes
1. define the principles and practices of marketing management as related to service management.
2. analyze the nature of services marketing within the hospitality industry.
3. recognize opportunities for research that can be applied in a marketing consulting environment.

Organization & methodology:

The report should be critical and explain in detail on what the company failed to take into consideration when assessing the marketing environment and why this was the case. You should include both micro and macro marketing forces.

Using your marketing knowledge and being creative, you should develop a model that would allow the company to make-up for their overseen analysis and claim back their lost market share.