Posted: September 12th, 2015

A financial accounting analysis of Google

A financial accounting analysis of Google

You should concentrate on the financial accounting information that is required for Google. This will clearly vary depending on the organisation’s size and the regulatory rules to which it is subject. That the information varies does not matter; indeed, it is extremely interesting to consider what different requirements might apply.
You are also required to analyse the financial status of Google, as portrayed by the financial statements (accounts). Here are some questions and pointers that may assist you with this:
• Does the business look healthy? Is it growing?
• How is it financed? Is it highly geared (leveraged)?
• How sound is working capital management, as indicated by the statement of financial position and trends in the appropriate financial ratios?
• What do recent profitability trends suggest?
• Calculate other key ratios and interpret these.
• If your organisation is in the not-for-profit sector or the governmental sector, how are its operations assessed?
• How does the organisation compare with close competitors/industry averages/other benchmarks?
• Are there interesting issues that show up in the notes to the financial statements?
• Who requires these financial statements? What is each of the user groups particularly interested in?
• Are there qualitative factors which you consider important and which are not reflected in the financial statements? Do these affect resource management?
• Have the accounts been audited, and, if so, do the audit reports provide additional information?
• Are there any ethical or social (CSR) issues that have a bearing on the organisation and its resource management?
You are required to use seven Scholarly Sources (Use Google Scholar if this helps) and please use the Harvard Style when creating the Bibliography for this paper.

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