Posted: November 15th, 2014

Academic Communication in Business and Economics

Academic Communication in Business and Economics

1. Topics & Objectives: Efficient, Effective & Critical Reading
To prepare students for success on the Argument Essay, the following topic areas and skills need to be addressed:
1. Reading for key information (Brick Chapter 8)
a. Implement different reading strategies according to the reading purpose (e.g. skimming for key points, outlining and note-taking for detailed reading)
b. Critically read and evaluate texts
c. Identify generalisations and specific details which support them in a text (Brick Chapter 14)
2. Developing and expressing voice (Brick Chapters 10 & 12)
a. Identify the purpose and audience of an essay and how these variables affect how voices are used
b. Integrate own voice and voice of others appropriately using appropriate reporting verbs
3. Expressing evaluation with appropriate hedges, boosters and attitude markers (Brick Chapter 13)
a. Identify and demonstrate how hedges, boosters and attitude markers express voice in academic contexts
b. Identify and categorise the appropriate usage (and dangers) of hedges, boosters and attitude markers according to different kinds of texts and voice expression
4. Referencing and citing sources (Brick Chapter 11)
a. Explain the purpose of integrating outside sources in academic contexts (i.e. building on a body of knowledge and demonstrating an understanding of how my work fits into the larger picture)
b. Appropriately reference and cite sources in text using a variety of direct, indirect and external voice. (Brick Chapter 9)

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