Posted: May 16th, 2016

The Acceptance of Mass Customisation When Shopping Online in the US

This chapter should reflect the underlying assumption(s) about your research methodology.
You are expected to discuss the research method(s) used – the strengths and weaknesses as
applied to your dissertation, and the activities to be carried out.
For example: research strategy and design, sample and sample size, and the justification of the
chosen methods. You will need the literature on research methodology/methods to support your
discussions.

Justifies methodological approach in relation to research
question(s) and objectives; clearly links discussion to own
topic

Justifies appropriateness of research design and data collection
and analysis methods; justifies rejection of alternative
methods