Posted: August 14th, 2015

Account for the success of marketing and brand promotion of Chanel perfume in the past 50 years when Burberry perfume was much less successful in marketing and brand promotion. Consider what can be learnt from this for successful practice in this industry?

Account for the success of marketing and brand promotion of Chanel perfume in the past 50 years when Burberry perfume was much less successful in marketing and brand promotion. Consider what can be learnt from this for successful practice in this industry?

Introduction

This essay should compare and contrast the different marketing strategies and brand promotion of both Chanel perfume and Burberry perfume in the past 50 years.

Also should answer the question “ Consider what can be learnt from this for successful practice in this industry? ”

Main Body

Paragraph 1: Marketing strategy of Chanel perfume in the past 50 years.

Paragraph 2: Marketing strategy of Burberry perfume in the past 50 years.

Paragraph 3: Brand promotion of Chanel perfume in the past 50 years.

Paragraph 4: Brand promotion of Burberry perfume in the past 50 years.

Paragraph 5: Consider what can be learnt from this for successful practice in this industry?

Conclusion

Compare and contrast the differences.