Posted: September 13th, 2017

Advertising, Children, and Teens

Advertising, Children, and Teens

Watch a half-hour television program that’s geared towards teens (or half an hour of a longer program). Answer the following questions:
• What commercials did you see in this television show?
• In your opinion, what strategies did advertisers use to market products to teens in each of these commercials? Two example of possible strategies used: “Strawberry Short Cake Strategy” and “coolhunting”,
• What products were placed into the program itself?
• In your opinion, what strategies did advertisers use to market products to teens in the program?
• In your opinion, did this program and its commercials market products to teens in ways that were ethical? Why or why not?

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