Posted: September 13th, 2017

Airline Poster Assignment

Airline Poster Assignment

Project description
a comprehensive description of the airline you created in the Airline Simulation. Include a route map as well as any information that portrays the rationale for

introducing your business model
– considerations of the main airline marketing theory as a form of a marketing audit based on the results of the simulation process. The audit should include a SWOT

analysis and a review of the marketing Mix (4Ps). Use the Airline Simulation results to produce a comprehensive SWOT Table and academic material to evaluate the

effectiveness of each element of your marketing mix and to support your arguments.
– theories and literature related to your concept and the various factors that affect the operations and management of international and regional airlines
– final conclusions and recommendations based on your research findings
– reference to Aviation literature with the use of CU Harvard System.

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