Posted: September 17th, 2017

An Analysis of Images in Marketing

1) Choose a brand of your choice
2) Select images linked to the brand (e.g. adverts / logo’s / packaging / web pages)
3) Analyse the images, paying specific attention to positioning, meaning, gender, culture, colours
4) Additional marks will be given for use of credible (academic) background research to support your findings
5) Students striving to achieve higher marks are also advised to apply academic theories/frameworks where relevant……………………

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