Posted: May 14th, 2025

Preparing an Integrated Marketing Communication plan

How do I write an integrated marketing communication plan? integrated marketing communication mix

You have been recently recruited as a brand communication executive at an established FMCG company in the UK. As part of your role, you are to develop an integrated communication plan for a brand specially dedicated to a potential target market.

Integrated marketing communication plan sample

You have been asked to prepare a report which must assess the current marketing environment and strategies applied in the last three years for a selected brand of your choice in the same company and are required to design an integrated communication plan to achieve success for a brand in 2022.

Integrated marketing communication plan

Furthermore, you have been requested to assess the current market segment for a brand and design the appropriate target segments as per the developed communication plan.

What are the 5 steps to create an integrated marketing communications strategy?

As part of your answer, you must emphasize how the performance of a brand contributes to creating brand equity. integrated marketing plan. To achieve this, you have been further asked to evaluate the current brand equity of a selected brand and suggest new recommendations to improve the brand value based on a selected brand equity model.

Task 1 Critically analyze the current marketing communication strategies applied by your brand. Then, evaluate the current marketing communications strategy within the UK for your given brand. integrated marketing communication plan. Your evaluation must include an assessment of how successfully social networks have been used as part of its integrated marketing communications effort. (25 marks)

Importance of integrated marketing communication

Task 2 Prepare an integrated marketing communication plan for the same product for the 2022 period. (35 marks)

integrated marketing communication plan template

Task 3 Analyse the current market segments and recommend the best segments for your brand. You must use the correct segmentation bases to agree on the new target segments. Critically assess the current customer relationship strategies of the brand and then assess the dimension of the brand equity. IMC plan for a product

You must use a specific brand equity theoretical model to assess the brand equity for a given brand. (30 marks)

 Mandatory requirement for an integrated marketing communication plan.

Integrated marketing communication plan example pdf

Use correct academic writing style and structure. Use correct grammar, syntax, punctuation, and spelling. Use in-text citations and references according to the Harvard Reference System. (10 marks)