Posted: August 9th, 2013
Analyse Amazon’s strategic position, and use this analysis to evaluate the suitability of Amazon’s corporate strategy.
Analyse Amazon’s strategic position, and use this analysis to evaluate the suitability of Amazon’s corporate strategy.
* Analyse macro-environment through the PESTEL model.
* Evaluate the competitive environment through the Porter’s five forces model.
* Apply the notion of strategy capability.(Value chain, SWOT analysis)
*Explain and evaluate the
corporate level strategy of Amazon’s through evaluation criteria: Consistency, Suitability, Validity, Acceptability and Feasibility.
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