Posted: November 27th, 2014

Analyse and critically discuss (this means compare what McDonald’s do against the theories) McDonald’s approach to process design and product development in their restaurants and their supply chain. How does this contribute to customer value?

Analyse and critically discuss (this means compare what McDonald’s do against the theories) McDonald’s approach to process design and product development in their restaurants and their supply chain. How does this contribute to customer value?

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The coursework report is based on a case study – ‘Case Study 4 – McDonald’s Corporation.’

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