Posted: June 20th, 2016

Analyze Ford s decision to introduce the X type to broaden Jaguar s appeal from niche player to major competitor in the luxury segment.

Analyze Ford s decision to introduce the X type to broaden Jaguar s appeal from niche player to major competitor in the luxury segment.
Tata Motors recently introduced the Nano, the world s least expensive car. The Nano fits Tata s strategic goal of building a low cost car for the Indian market. Give your opinion, backed by evidence and sound reasoning, on whether Tata can succeed in targeting both the very low end of the auto market as well as the high end. What would they have to do to pull it off?
Discuss the future marketing challenges of Jaguar and Land Rover under the ownership of Tata Motors.