Posted: May 3rd, 2016
1. Analyze what is the point of parity and point of difference in the position of the iPod brand at the time the iPod was launched?
2. How to change the point of parity in the MP3 players from the introduction of the iPod until today?, and how does this affect attractive the iPod brand?
3.Identify and examine key brand features ( Brand elements ) in the iPod brand?
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