Posted: September 13th, 2017

analyze the market in mexico city and create a business plan and develop the idea of a new business.

RESEARCH PAPER

Order Description

The aim of the paper is to analyze the market in mexico city and create a business plan and develop the idea of a new business. The business idea is a webpage and store location inside the department store of Palacio de Hierro in Polanco with high end designer labels that you can rent for an event. Example: https://www.renttherunway.com
https://www.bagborroworsteal.com/
You can rent online and have it shipped home or you can go to the store and try on the merchandise.
The points that need to be developed are:

2. MARKET ANALYSIS (MEXICO)
PESTEL MODEL
2.1 MEXICO economic overview
2.1.1 economic overview in the fashion industry
2.3 Social class analysis (in mexico city) and spending power
3. COMPETITION
3.1 Fashion stores IN MEXICO (Department, Multibrand, Boutiques and online)
3.2 Luxury fashion brand present in mexico

4.BRAND ID (based on the example of https://www.renttherunway.com
https://www.bagborroworsteal.com and Store location inside of HENRY BENDEL)
Idea of how the brand online store and physical store will look like.
4.1.SWAT analysis

4.BUSINESS MODEL
from the example of https://www.renttherunway.com
https://www.bagborroworsteal.com and Store location inside of HENRY BENDEL and how they work, their work structure and dynamic. Policy terms, payment terms ect?.

5.MARKETING MIX
5.1 services
5.2 place
5.3 promotion
5.4 price
7. CONCLUSION
8.BIBLIOGRAPHY
9.APENDEX