Posted: November 13th, 2016

Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc

You will be creating a new business in the non-alcoholic beverage industry, and you do not have to be an expert in this specific industry! In fact, we expect that once you complete this course your newly learned knowledge and skills in putting together a successful Business Plan can be used to create or update Business Plans in almost any industry. The BUS599 capstone project will be a reflection of your capabilities to think critically, strategically and creatively! Assignment 2: Marketing Plan (100 pts.) ◦ Submission Requirements ◾Marketing Plan & Sales Strategy (MS Word or equivalent

Section 1: Marketing Plan & Sales Strategy (MS Word or equivalent) Write the three to five (3-5) page Marketing Plan & Sales Strategy section of your business plan, in which you:

Define your company’s target market.

Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Support your analysis with actual data on the size of the demographic groups in your local community