Posted: September 14th, 2017
Anti-branding trend
1. Identify five well-known brands that you believe are particularly vulnerable to the anti-branding trend. Describe briefly why this is so, and then identify strategies that these brands could deploy to nullify the effects of this trend.
2. The text identifies the trend toward “less service” despite the apparent desire of customers for more service. Identify five examples (aside from those presented and discussed in the text) that show how firms are indeed eliminating, rather than solving, customer service problems, how they are taking employees out of the service process, and how customers are as a result getting better, not worse service
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