Posted: August 23rd, 2013

apple bees marketing strategy

Paper instructions: Marketing plan for applebees restaurant. Must include SITUATION ANALYSIS;company culture, target market, customer demographic, growth opportunities, SWOT analysis, competition, product offerings, keys to success, and any critical issues. MARKET STRATEGY; mission, marketing objectives, market share, market position. FINANCIALS; break even analysis, sales forecast, expense forecast, contingency plan
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