Posted: December 20th, 2014

Arabic Perfumes and the global fragrance market

Arabic Perfumes and the global fragrance market

But there few things that you should know:
The main paper is about Ajmal’s perfume company, and Ajmal’s company has no financial data, so you will try writing it without (as the teacher said)and you will make a recommendation without a financial data also.
Also, in page number 3 in the guidelines, ignore the porter’s forces, the teacher doesn’t need it.
only write 3 success factors.
in the appendix which is mentioned in the first page of the guidelines at the top. only do the financial ratios and the SWOT.
use sources as much as u want

INTRO – 1 PAGE
STRATEGIC ISSUE – HALF PAGE
EXTERNAL ANALYSIS – 1 AND A HALF
COMPANY SITUATION – 2 PAGES
RECOMMENDATIONS – 2 PAGES
APPENDIX (FINANCIAL RATIOS – 1 PAGE) (SWOT – 1 PAGE)

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