Posted: September 17th, 2017

Argument based on supplied evidence

For this task, you are required to develop a logical argument based on supplied evidence. You will be given a statement and a list of sources. The statement for this task is as follows: Negative word-of-mouth can be beneficial for the sales of a product or service. In no more than 500 words, you need to argue to what extent do you agree with this statement and why, using the evidence provided.
The supplied evidence for this task is listed.
SOURCE
Dargan (2008). Online Reviews, good or bad, are always positive. New Media Age

Doh, S. and Hwang, J. (2009). ‘How Consumers Evaluate eWOM (Electronic Word-of-Mouth) Messages.’ Cyberpsychology and Behavior Vol.12, Issue 2 193-197

Vermeulen, I. and Seegers, D. (2009) Tried and tested: The impact of online hotel reviews on consumer consideration Tourism Management 30 123–127

Clemons, E. K. & Gao, G. 2008. Consumer informedness and diverse consumer purchasing behaviors: Traditional massmarket, trading down, and trading out into the long tail. Electronic Commerce Research and Applications, 7, 1, 3-17.

Read the first paragraph of 5.1 eBook Solomon (2013) Consumer Behaviour: A European Perspective – chapter 10 pages 422-424

Ensure you develop your argument logically. Don’t worry about citations and referencing for now. Simply list the sources you have used at the end of your writing (not included in word count). You are not expected to use any additional sources to the ones listed in the table above. Use only the evidence provided in the above table.
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