Posted: December 11th, 2014

Art unit 5 This is a case study to help you discover connections between the appreciation of art and the workplaces and other spaces that people inhabit.

Art unit 5

This is a case study to help you discover connections between the appreciation of art and the workplaces and other spaces that people inhabit.

Part 1

The chief executive officer (CEO) of a pharmaceuticals company wants to invest in new architecture and art for the company headquarters. You have been chosen to recommend artwork for the new location. Review the following information in preparation for your work on the project:

Company Profile and Project Overview
Part 2

The vice president (VP) of human resources has asked you to develop some initial information in a report.

Answer the following questions keeping the project overview details in mind:

What are 3 initial works, on the market, that you might suggest that the international company consider for acquisition or loan, and how much should the company budget for these works?
Look specifically at paintings, sculpture, and photography.
Use information from auction houses such as Auction House 1, Auction House 2, or others, along with other sources of art, sculpture, and photography for sale or lease.
What security considerations would you have to take into account?
What are the business advantages of an art collection? How does “art appreciation” extend to the business and professional world?
For each of the 3 pieces, create a brief informational card that might also go into a brochure, explaining the following, in a condensed form:

The subject of the work
The biography of the artist
The techniques and media used
Some key interpretive, historical, or descriptive information about the piece
Be sure to address the following questions:

How do the characteristics and style fit the organization and environment?
Where would you recommend they be placed, and why?
Why might employees be interested in them?
Prepare your response as a report to the VP, using Word. Include photos of the recommended pieces of art. Be sure to include citations and references as needed, although it is not necessary to format this as an APA document.

References

Christie’s. (n.d.). Retrieved from http://www.christies.com/

Sotheby’s. (n.d.). Retrieved from http://www.sothebys.com/en/auctions.html

Grading Rubric

Content

Demonstrates an outstanding use of appropriate, relevant, and compelling content with excellent expression of topic, main idea, and purpose. Demonstrates exemplary knowledge or analysis of human perspectives appropriate to the assignment’s purpose and context. Graphics accurately reflect the assignment requirements.

45%

Critical Thinking

Demonstrates outstanding or exemplary ability to analyze assumptions and evaluate evidence, complexities of issues, and alternatives. Where required, demonstrates outstanding or exemplary ability to use creativity and originality in problem-solving.

35%

Grammar/Mechanics

Organization is clear. Language clearly and effectively communicates ideas and content relevant to the assignment. Presentation and delivery are confident and persuasive (where applicable). Audience, style, tone, and perspective are consistent and appropriate to assignment. Few if any errors in grammar, spelling, and sentence structure.

15%

APA Format and Citation

Demonstrates outstanding selection and use of high quality, credible, and relevant sources to develop ideas that are appropriate to the assignment. Sources are consistently cited according to required style sheet (e.g., APA), with no errors beyond punctuation.

5%
5 pages (plus illustrations)

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