Posted: April 25th, 2015

Assignment

Assignment 5 – week 7

Given that you are rolling your services out in a foreign country, there will be a need to learn from other companies that are currently operating overseas. In particular, if a company can learn from others operating in the same region or location where they wish to operate, this can be quite helpful. What others have done to be effective and recognized by others can be viewed by their use of certain business practices. If we look at what others are doing and form a benchmark of key practices and procedures, we can learn from others as to what may work or not work in certain businesses, locations, situations, and services (and production manufacturing). Thus, this leads us to a very important area of research for this week?s assignment.

1. Why is it important to consider benchmarking and best practices to determine the most cost effective and efficient means to operate in a country?
2. What if the regional traditional partners are required or encouraged by local governments but do not satisfy your quality standards?
3. Students should use reference material from course readings and outside sources when needed to strengthen your argument.

Department of Business
BUSN601
Global Management Perspective
3 Credit Hours
8-Weeks
Prerequisite(s): None

Table of Contents

Instructor Information
Evaluation ProceduresCourse Description
Grading ScaleCourse Scope
Course Outline Course Objectives
PoliciesCourse Delivery Method
Academic Services Course Materials
Selected Bibliography
Table of Contents

Course Description (Catalog)
BUSN601 Global Management Perspective (3 hours)
Global Management Perspective examines issues and functions that business managers face within the context of day-to-day operations and long-term planning of the organization. Topics include strategic management, legal issues, marketing, law and ethics, and global dimensions of businesses.
Table of Contents

Course Scope
BUSN601 Global Management Perspective examines issues and functions that business managers face within the context of day-to-day operations and long-term planning of the organization.  Key concepts include Porter’s Five-Forces Model, the strategic management process, the components of the marketing mix, and law and ethics.

Discussion Forums

Please join the discussion board during the class session. Students must post a reply to the weekly discussion question and at least one reply to other students. Replies must be posted in the week due and replies after the end of the each week will not be graded. The discussion boards are for student interaction and submitting input after the week ends serves no learning objectives. Students should demonstrate their own knowledge in the discussions boards and avoid copying and pasting from web sites.

Students should NOT post their forum replies as an assignment. Your grade earned for the discussion boards will be based on your total engagement during the week. For example, your initial reply might be lacking some content or detail but through engagement with other students, your discussions might conclude with enough detail and explanation to earn full points. Your discussion board grade will be based on your first reply (possible 50%) and your further engagement with your classmates (50%) in terms of participation.  In addition, your postings will be measured and evaluated again the following rubric chart listed below. Just replying does not guarantee full credit. You must provide meaningful input that will further the discussion in the boards. Please note that the disc
1    Corporate Strategy in the International World    CO 1. Integrate Porter’s Five-Forces Model into developing a solid global strategy.
CO 2.Assess and integrate business functions and processes in an organization     Porter’s Five Forces: A Model for Industry Analysis (Article from QuickMBA.com)

Michael J. Stahl & David W. Grigsby. (1997). Strategic management: total quality and global competition. Wiley-Blackwell. ISBN 1557866503, 9781557866509.
Pages 7-11 and 143-145.
Review: Reading Materials
Submit: Individual introductions to the discussion board.
Mandatory WK 1 Exercise –
(250 word requirement)
Submit: Discussion Board response and respond to at least two classmates’ posts
Mandatory WK 1 Exercise –
(250 word requirement)
Submit:  Week One Assignment.
Mandatory WK 1 Pre-Assessment –Submit Certificate

Note:  Starting  with Week 2 Forum Discussion, all future Forum Discussions will have a 300-word minimum requirement, along with an one reference minimum requirement.

2    International Execution and Business Process Review    CO 2.  Assess and integrate business functions and processes in an organization.
CO 3. Formulate the essential components of the strategic management process    Robert L. Brown & Alan S. Gutterman. (2003). A Short Course in International Business Plans: Charting a strategy for success in global commerce. World Trade Press.  ISBN: 9781885073624
Chapters 1, 2, 3, 4, 8, 9, 11, and 13

Five Competitive Forces    Review: Reading Materials
Submit: Discussion Board response and respond to at least two classmates’ posts

Submit:  Research Paper Proposal Abstract for approval

Submit:  Week Two Assignment.
3    Marketing in the International Arena    CO 4. Assess target markets and forecast the components of the marketing mix.

CO 5. Assess the importance of market research in developing a global initiative.

CO 6. Integrate e-business applications into your overall global initiative.
Communicating Globally: an integrated marketing approach. Don E. Schultz and Phillip Kitchen. pp 1-36.

Six Rules for Brand Revitalization: learn how companies like McDonalds can re-energize their brands. Larry Light and Joan Kiddon. Pages 1-39 and 89-142    Review: Reading Materials
Submit: Discussion Board response and respond to at least two classmates’ posts

5    Marketing in the International Arena    CO 1. Integrate Porter’s Five-Forces Model into developing a solid global strategy.
CO 2. Assess and integrate business functions and processes in an organization
CO 3. Formulate the essential components of the strategic management process.
CO 4. Assess target markets and forecast the components of the marketing mix.
CO 5. Assess the importance of market research in developing a global initiative.
CO 6. Integrate e-business applications into your overall global initiative.
CO 7. Appraise how employment law constrains choices for the organization.
CO 8. Identify and incorporate the key elements of contracts.