Posted: September 13th, 2017
Assignment 2 Instructions: Direct Approach Email with Graphic
Who you are: a junior analyst at Film & Creative Industries Nova Scotia
Who your reader is: Karen Williams, director, Business & Market Development at Film & Creative Industries Nova Scotia
Background information: Your supervisor, Karen Williams, works directly with Nova Scotia film companies to help them understand the domestic and international movie
industry.
Ms. Williams has received last year’s published data from Rentrak Corporation, a company that tracks all aspects of the movie industry. Ms. Williams has asked you to
analyze the data and give her a summary of your observations.
Your task: In a one-page email, write a direct approach message with at least three observations in the body that show your analysis of the data. Also include in the
body one graphic that illustrates some of your key points. You cannot show or discuss all the data, so focus on three key points that could be relevant to Ms.
Williams. However, avoid speculating (giving reasons for changes in data), offering opinions, or suggesting how Ms. Williams should do her job.
The complete data set (four tables)
Do not copy content from any sources you might consult, including COMM 2293 instructional materials; use your own words.
Checklist: Evaluation Criteria
Message follows the three-part direct approach strategy
• informative subject line that reflects the main point expressed in the opening
• direct opening
• details in the body based on the data set posted on Blackboard
• forward-looking close with appropriate contact information
Message gives clear, complete information to the reader
• makes meaningful observations that are potentially helpful to Ms. Williams
• uses an appropriate, correctly labeled graphic to illustrate key points from your observations
• avoids speculating (giving reasons) or offering opinions about the data
• maintains goodwill throughout message
Message uses a professional business style and presentation
• follows all the business style points taught so far
• uses correct email format
• uses full block format, single spaced, 12-point Times New Roman font, and a ragged right margin
Assignment 2 Data Sets
Table 1: Box Office Sales
2009 2010 2011 2012 2013
U.S./Canada 10.6 10.6 10.2 10.8 10.9
Europe, Middle East & Africa 9.9 10.4 10.8 10.7 10.9
Asia Pacific 7.2 8.5 9 10.4 11.1
Latin America 1.7 2.1 2.6 2.8 3
TOTAL 29.4 31.6 32.6 34.7 35.9
Box office sales show the amount of money earned (in billions of U.S. dollars) on all 2D movies released around the world; the amounts do not include 3D box office
sales.
Table 2: Frequent Moviegoers by Age (U.S./Canada)
Age 2009 2010 2011 2012 2013
2 to 11 2.8 3.1 2.5 2.8 4.3
12 to 17 5.7 6.1 5.7 6.3 6.5
18 to 24 6.3 7.4 6.6 8.7 7.2
25 to 39 6.3 7.7 9.7 9.9 8.2
40 to 49 4.5 3.5 3.3 5.8 3.2
50 to 59 2.9 3 3.1 3.3 4.2
60+ 3.4 4.3 4.1 4.6 3.8
TOTAL 31.9 35.1 35 41.4 37.4
Frequent moviegoers (in millions of people) are people who go to the movie theatre once a month or more for all movies (including 3D).
Table 3: U.S./Canada Box Office Sales
2009 2010 2011 2012 2013
2D Box Office Sales 10.6 10.6 10.2 10.8 10.9
3D Box Office Sales 1.1 2.2 1.8 1.8 1.8
TOTAL 11.7 12.8 12 12.6 12.7
U.S./Canada box office sales show the amount of money earned (in billions of U.S. dollars) on all movies released in these two countries.
Table 4: Number of Movies Released
2009 2010 2011 2012 2013
2D Movies Released 557 563 609 377 659
3D Movies Released 20 26 45 40 45
TOTAL 577 589 654 417 704
This data shows the actual number of movies released by all studios in U.S. and Canadian movie theatres.
Explanations:
• Box office sales refer to the amount of money brought in through ticket sales only. The amount does not include concession sales (popcorn, candy) or other
releases (DVD, etc.).
• Regular films are 2D (length and width), so the image is flat. The images in 3D movies have depth; special 3D glasses are required for viewing.
Table 1: Box Office Sales
2009 2010 2011 2012 2013 Box office sales refer to the amount of money brought in through ticket sales only.
U.S./Canada 10.6 10.6 10.2 10.8 10.9 The amount does not include concession sales (popcorn, candy) or other releases (DVD, etc.)
Europe, Middle East & Africa 9.9 10.4 10.8 10.7 10.9
Asia Pacific 7.2 8.5 9 10.4 11.1
Latin America 1.7 2.1 2.6 2.8 3
TOTAL 29.4 31.6 32.6 34.7 35.9
Box office sales show the amount of money earned (in billions of U.S. dollars) on all 2D movies released around the world; the amounts do not include 3D box
office sales.
Table 2: Frequent Moviegoers by Age (U.S./Canada)
Age 2009 2010 2011 2012 2013
2 to 11 2.8 3.1 2.5 2.8 4.3
12 to 17 5.7 6.1 5.7 6.3 6.5
18 to 24 6.3 7.4 6.6 8.7 7.2
25 to 39 6.3 7.7 9.7 9.9 8.2
40 to 49 4.5 3.5 3.3 5.8 3.2
50 to 59 2.9 3 3.1 3.3 4.2
60+ 3.4 4.3 4.1 4.6 3.8
TOTAL 31.9 35.1 35 41.4 37.4
Frequent moviegoers (in millions of people) are people who go to the movie theatre a once a month or more for all movies (including 3D).
Table 3: U.S./Canada Box Office Sales
2009 2010 2011 2012 2013 Regular movies are 2D (length and width), so the image is flat.
2D Box Office Sales 10.6 10.6 10.2 10.8 10.9 The images in 3D movies have depth; special 3D glasses are required for viewing.
3D Box Office Sales 1.1 2.2 1.8 1.8 1.8
TOTAL 11.7 12.8 12 12.6 12.7
U.S./Canada box office sales show the amount of money earned (in billions of U.S. dollars) on all movies released in these two countries.
Table 4: Number of Movies Released
2009 2010 2011 2012 2013
2D Movies Released 557 563 609 377 659
3D Movies Released 20 26 45 40 45
TOTAL 577 589 654 417 704
This data shows the actual number of movies released by all studios in U.S. and Canadian movie theatres.
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