Posted: September 13th, 2017

Bachelor of Business

Bachelor of Business

Overview

The Portfolio is part of the academic programme of work you are required to complete for Co-operative Education.

It is designed to ensure that you are achieving the goals and objectives you planned for your Co-operative Education Placement.

Please note that throughout your Portfolio you must:

•    apply concepts, models, frameworks, theories and/or technical competencies from your major, and other areas of study
•    use authoritative sources
•    provide in-text references  in APA (6th ed.)
•    update your Reference List with the full reference (APA 6th ed.)

Throughout Co-operative Education you will be focusing on how you are achieving the BBus Learning Goals set out below:
Learning Goal 1:      Be self-directed, reflective learners
Learning Goal 2:     Be knowledgeable in their major field(s) of study
Learning Goal 3:     Be critical enquirers and creative problem solvers
Learning Goal 4:         Be able to make business decisions that take into account social, ethical, environmental and global dimensions
Learning Goal 5:     Be able to work effectively with others
Learning Goal 6:     Be effective communicators
Learning Goal 7:     Be connected to business

The Portfolios are the next stage of the assessment programme that culminates in an Oral Interview and Research Report.  In the Co-operative Education assessments you will critically reflect on, analyse and evaluate your development throughout the Co-operative Education Placement and work on and complete an applied research topic of your choice.

Instructions for completing this document

You are required to address all of the points in each of the sections. You may either answer each point individually or you may choose to respond to all points in one discussion of paragraphs using appropriate headings and sub-headings.

Note: Do not delete any of the information or instructions from the template

Portfolio part 2 requirement :

Let me explain this assessment for you
I have to do a portfolio part 2 and I will provide you with the templet and please write every requirements on the portfolio under its section don’t delete any thing

This assessment number 3 in my paper called cooperative education and I am as a student I have to do a placement job as a part of my study and I have to do 5 assessments to apply everything that I learnt in the university in Marketing major in those assessment and all those assessment are all related to the placement that I am doing now.
I already submitted the assessment one which is learning plan and assessment 2 which was portfolio 1 (I will provide with them and the marking criteria as will but please don’t copy them as I got a bad marks on them so just see the assessments and what was missing and what went wrong to avoid them in this assessment  )
Portfolio 1 I submitted after 2 weeks after I started the work
And now you have to do portfolio 2 they all connected to each other the learning plan assessment was before I started the actual work and now this portfolio 2 this assessment is after I worked at the organization about for 9 weeks

My major is marketing
And my placement is on Global Student in NZ
Their website is http://www.global-student.com/
Their account on twitter & Instagram is (globalstudentnz)

((you have to check their accounts so you have an idea of what’s going on and what I am doing and what you bee writing about))

I can speak Arabic and English so I can contact very effetely with Arab or mostly with Saudi students in Arabic language and I grow up there in Arabic society so I know the society and the culture and people thinking very will and what the customer looking and care about

My rule and job in the organization before I started (the job description)
Task One: Website redesign including the following
1)    Review our current site for content and visual attractiveness and provide an assessment
2)    Review competitor websites and summarise key features which you like on other sites, providing links to good features and good sites
3)    Make a report with recommendations for a potential new website including content suggestions – write content pages – + suggest new pages or features, design features
Task Two: Social media
1)Post photos on Global Students Instagram account and twitter account and comments  plus replay on the people inquiries regarding to study language and universities courses prices and registration in NZ, USA , Australia, UK and Canada BUT MOSTLY IN NEW ZEALAND (this the most job I am doing )

2) Post comments on blogs and sites where Saudi students discuss study abroad, mentioning Global Students services.

my rules have changed a little now
Those rules and THE WORK DESCRIPTION were before I started the actual work and what I had to do BUT after I started and now my actual job and what I am mostly doing and FOCUSING ON THE SOCIAL MEDIA TWITTER AND INSTAGRAM and sometimes Facebook SO PLEASE ((FOCUS MORE IN THIS ITS OK TO WRITE ABOUT OTHER TASKS BUT I AM MAINLY DOING THIS and that how is my rules in the job has been changed

As I am replying to the followers, especially at night and early morning because the different time between NZ as our customers are from Middle East and mostly from the golfs countries and there is 9 hours different.
In Instagram I am trying to post more information about Muslims life in NZ especially about food and what they are caring about
I am Trying to post more about successful people they been already studied in NZ espcialy Saudi as the majority of our customers are Saudi

I fund that people are wanted a quick response to their inquires because most of them are young and wants things to happen fast also we trying to give them not too much information and let them contact us through or Arabic email or to ask them to leave their emails so we contact them fast rather than waiting them to contact us.
Also I found that people is carrying about how much as we didn’t post anything about price in past so I am posting now more about price and special deal and special discount that some language schools are offring in summer (because its summer over there while its winter here in NZ and that could be an attractive factor in related to the weather to spend a nice holiday and studying a language at the same time.

Also I am posting more about the green and nature of NZ to attract people because most of them come from the opposite nature and atmosphere and activities.

Trying to find other market than Saudi students as most of them are on scholarship and we heard that the government f Saudi Arabia is thinking to stop the scholarship and that is going to affect our business so badly if we don’t fide other market so quickly.

Important notes

1-Find theories/concepts that suits each section when requires and apply them to my rule or job and whatever it’s required
2-Be specific not general please.

Bachelor of Business

Overview

The Portfolio is part of the academic programme of work you are required to complete for Co-operative Education.

It is designed to ensure that you are achieving the goals and objectives you planned for your Co-operative Education Placement.

Please note that throughout your Portfolio you must:
•    apply concepts, models, frameworks, theories and/or technical competencies from your major, and other areas of study
•    use authoritative sources
•    provide in-text references  in APA (6th ed.)
•    update your Reference List with the full reference (APA 6th ed.)

Throughout Co-operative Education you will be focusing on how you are achieving the BBus Learning Goals set out below:
Learning Goal 1:      Be self-directed, reflective learners
Learning Goal 2:     Be knowledgeable in their major field(s) of study
Learning Goal 3:     Be critical enquirers and creative problem solvers
Learning Goal 4:     Be able to make business decisions that take into account social, ethical, environmental and global dimensions
Learning Goal 5:     Be able to work effectively with others
Learning Goal 6:     Be effective communicators
Learning Goal 7:     Be connected to business

The Portfolios are the next stage of the assessment programme that culminates in an Oral Interview and Research Report.  In the Co-operative Education assessments you will critically reflect on, analyse and evaluate your development throughout the Co-operative Education Placement and work on and complete an applied research topic of your choice.

Instructions for completing this document

You are required to address all of the points in each of the sections. You may either answer each point individually or you may choose to respond to all points in one discussion of paragraphs using appropriate headings and sub-headings.

Note: Do not delete any of the information or instructions from the template

Your Co-operative Education role –technical skills: including being knowledgeable in your major field(s) of study by demonstrating the application of knowledge from your major(s) to your Co-operative Education Placement

In this section you should explain how knowledge from your major(s) applies to your tasks and discuss the value of your role.

1.    For each key task or work-related activity that you have undertaken over the past weeks, briefly describe the task or activity and explain fully how theories, concepts, models, frameworks and/or technical competencies, from your major(s) have applied.  In your discussion you should:
•    refer to a comprehensive range of theory, concepts, models, frameworks and/or technical competencies using in-text citations.
•    explain how the theory was relevant to, or guided your immediate tasks, your functional area and, if relevant, to your organisation’s broader objectives.
•    reflect on any gaps, differences and/or similarities between your theoretical knowledge from your major(s) and the application in practice at your placement.

2.    Reflect on how well you perceive you have performed your tasks and other activities to date. You must use supporting evidence or examples of progress made.

I work as an intern at a Co-operative Education Placement Organization (CPO). My CPO is called Global Student with headquartered in Auckland, New Zealand. Global Student is an organization that comprises a pool of dedicated education professionals who partner with institutes and universities in New Zealand, the United States, Australia, and Canada. The major role of this organization is to find the best study opportunities for students worldwide. My role as an intern at Global Student is to help the organization find as many international study options as possible for students using website redesign and social media tools. In the process, I stand to gain useful experience working in the real-world.
My primary tasks
My primary task is to review the current website for content and visual attractiveness and provide an assessment. The said work will make more customers to visit the site and post a various comment that can lead to its improvement. As a strategic marketing approach, content marketing is primarily concerned with forming and distributing relevant, consistent, and useful content. Such content aim to attract and maintain a well-defined target group and, eventually, to foster beneficial customer outcomes (Pulizzi & Barrett, 2009). Content marketing is a process that needs continuous and carefully monitoring at all times since it revolves around the ownership of media (Kotler, 2012).
Essentially, content marketing involves communicating with visitors without selling (Oden, 2012), and this concurs with Global Student’s website needs as it offers free services to students. It is non-interruption marketing, that is, rather than presenting goods or services for sale, the organization will deliver information that makes the students more informed about study opportunities abroad. The main concept behind the content marketing strategy is for organizations provide relevant, consistent, and valuable information to people; so as to receive the ultimate reward of customer loyalty (Weinstein, 2012).
As pertains to my Co-operative Education Placement, the concept of content marketing will help to appraise the current website by re-evaluating if the information provided matches the ‘search’ criteria of potential users. In addition, I will also prepare proposals that I will submit to the organization on how to improve the visual attractiveness of the website. For example, since the target students have a long attention span, the website should be redesigned to integrate more information for them.
Another role that I perform in this area involves reviewing competitor websites and summarize key features, which I would like on other sites, providing links to useful features and good sites. Am intending to do more research in order to ascertain our major competitors and their profile. I will as well expect to know the weaknesses and strengths, the threats they pose to us and also their responses to other organizations. The said tasks involve critical area and therefore I intend to apply appropriate strategies to finding the solutions to them.
As an intern I get involved in preparing reports with various recommendations for a potential new website including content suggestions; write content pages, and suggest new pages or design features. Strategic marketers recognize the need to bring everyone on board the decision-making process since they understand the significance of gaining stakeholders. The issue applies to all members regardless of their divergent viewpoints and interests (Carte´ & Fox, 2008). It typically requires these marketers to reach more actively out to stakeholders of the organization through frequent engagement, proactive communication, and building of trust building. As a result, new creative and innovative ways of solving problems may be generated through the selection of the most favorable option for the organization.
Marketing reports act as communicational tools to organizational executives and managers with recommendations or suggestions for change (Richardson & Gosnay, 2011). Since it is imperative to gain the support of these individuals in order to implement any change in the organization, the reports can be used to explain why the proposed amendments are necessary.
Critical to the process of strategic marketing is the ability to nurture the spirit of organizational learning (Hill & Jones, 2012). Learning can be acquired by re-examining organizational outcomes; both positive and negative, involves promoting a culture of inquisitive thinking that may help to obtain possible explanations for the subsequent results (Carroll, 2012). It implies that both success and failure provide an opportunity for learning to find concealed lessons.
I intend to seek the assistance of my supervisor so as to develop an accurate, evidence-based method of identifying flaws with the current website. In turn, I need to indicate how the new recommendations will help mitigate those weaknesses. Some of the key constituents of my marketing report will include the executive summary. The other areas are an introduction, data collection methods, data analysis, findings, limitations of the study, conclusion, and recommendations (Ghauri & Cateora, 2014).
In some instances, I involve myself in comparing Arabic sites where Saudi students discuss study abroad. With the ever-increasing rate of international relations, people are becoming increasingly integrated each day. The number of students seeking tertiary education abroad has drastically increased in recent years, indicating the growth of higher education systems globally and the integration of economies and societies worldwide (OECD, 2013). Global Student will need to extend its services to students in other parts of the world since it is already a well-established brand in New Zealand, the United States, Australia, and Canada. In the same line, finding the Saudi students discussing the possibility of studying abroad in Arabic sites presents an excellent opportunity for international expansion.
To enhance the task of marketing I post comments on blogs and places where Saudi students discuss study abroad, mentioning Global Students services. Traditionally, website adoptions have helped several organizations to tap into the world market irrespective of their size (Thomas, 2010). Nonetheless, with the dynamics and complexities facing organizations in the contemporary world, it has been increasingly necessary to integrate additional marketing communications to boost the existing ones (McKnight, 2012). Instead of using traditional marketing communications as ‘stand-alone’ strategies, many organizational leaders are embracing the use of social media avenues including Facebook, Twitter, Instagram, and Google+.
In my position as an intern at Global Student, I will post comments on blogs and sites where Saudi students discuss study abroad, mentioning Global Student’s services. I also intend to ask them what they think about the content shared. This way, these students will participate more actively in the activities of the organization, and thus, obtain more information about its services.
My final work is posting photos on the Global Student’s Instagram account. The advent of effective marketing communication is sharing of information with the right target audience (Armstrong & Kotler, 2011). The social media platforms like Facebook, Twitter, and Instagram have provided platforms where organizations can share ideas and experiences real-time with their “fans”. Indeed, social media advertising is proving to be a critical marketing tool for many businesses in the present world.
The use of social media marketing will manifest itself particularly in my role of posting photos on the Global Student’s Instagram account. It will help to build loyal customers by keeping constant conversations with prospects and reviewing the comments posted to gain deeper insight into their needs.
As an intern with the required experience and skill, likely bring more changes that make an organization better than before. I believe that success at organizational level encompasses working with other members of the team to realize greater synergies collectively. My ability to speak courteously with others will help build good relationships both at the workplace and when dealing with students. My business analytic skills will assist to interpret feedback accurately so that effective corrective actions can be taken. Being able to manage time properly will ensure that there are no delays in the delivery of pending work.

Your Co-operative Education Placement Organisation and the environment it operates in: including being critical enquirers and creative problem solvers, being able to make business decisions that take into account social, ethical, environmental and global dimensions and being engaged with business

Section A –Exploring your Co-operative Education placement organisation’s internal environment by identifying and analysing interrelationships within the organisation

In your Learning Plan you
•    posed some questions that would help you understand the internal complexities and the relationships within your organisation and how they are managed
•    Identified tasks and other work related activities that would relate to other functional areas.
In this section:
•    include theories, concepts, models, frameworks and/or technical competencies that apply to your answers
•    support your answers with examples and evidence and referenced using APA style

1.    Provide answers to the questions you posed to develop your understanding of the internal environment in the Learning Plan. If you discovered that your questions were not relevant or appropriate, you should include your new or revised questions and answers.

2.    Outline your interrelationships within your organisation, making any amendments as necessary from your experiences to date in your Co-op Placement.

3.    Discuss the impact of these interrelationships with other functional areas, including how these interrelationships affect the complexities of your tasks.

4.    Looking more broadly at your organisation, discuss and evaluate the practices, processes, systems and general tools you have observed that your organisation uses to manage internal relationships (e.g. organisational communication channels, structure, internal controls, etc.).

My primary role in the organization is to help various departmental heads to execute their tasks.  My CPO is made up of five departmental heads, who all report to the CEO. My CPO is small in size but has a broad scope of operation. I firmly believe that this type of structure is appropriate for the organization’s goal of finding the best study opportunities for students worldwide.
I will work closely with the Operations Manager, Marketing Manager, and IT Manager to ensure that the goal of finding as many international study options as possible for students using website redesign and social media tools. The Human Resource Manager has a the responsibility of ensuring that my team members have the skills and competencies necessary to facilitate the interpretation and realization of the Global Student’s objectives.
The difficulty of understanding the challenges facing modern-day organizations operating globally is tremendous (Kotler, 2012). The transfer of technologies, resources, ideas, and the movement of commodities and people cross-border have significant consequences for individuals, governments, companies, and many other stakeholders involved. For many organizations, global operations intensify competition and opens up new opportunities at the same time. The good prospects of operating worldwide are making these organizations increasingly innovative and efficient in their use of both human and non-human resources.
I intend to do more research to ascertain in order to internal relationships within the organization and its management. I also intend to formulate several queries that will assist me in arriving the said objectives. Such mechanisms will aid in identifying the requirement for smooth running of the organization, tools used for every department and need for managers to report to CEO. The need to ensure that every department has a pre-requisite number of employees is mandatory in any smooth flow of the organization. The research will also intend ascertain the role of top-level managers and their role in the overall response in a firm.

Section B – Exploring your Co-operative Education placement organisation’s external environment by identifying and critically analysing the impact of the external environment on your organisation and its industry

In this section you will discuss your organisation and its industry sector
My CPO is:
My CPO’s core business is:
Industry sector(s) to which they belong:
In your Learning Plan you posed some questions that would help you understand your organisation’s industry sector.
In this section:
•    Include any theories, concepts, models, frameworks and/or technical competencies that apply
•    Support your answers with examples and evidence and referenced using APA style
1.    Update your knowledge and expand your discussion on:
•    The key facts about your industry sector
•    The impact that current issues and events in the external environment have on your organisation and its industry sector
•    You must integrate relevant concepts, models, frameworks, theories, technical competencies and/or secondary research (use in text references) to support your discussion
2.    Provide answers to the questions you posed to develop your understanding of the external environment in the Learning Plan. If you consider that your questions were not relevant or appropriate, you should include the new or revised questions and answers.

In 2012, almost one-half of all international students worldwide were hosted in five countries. The said States are, the United States (18 percent), the United Kingdom (11 percent), France (7 percent), Australia (6 percent), and Germany (5 percent). However, these top-five countries experienced a decline of 8 percent (from 55 percent to 47 percent) in their share of international students’ enrollment rate between 2000 and 2012.
Traditional hubs in the East Asia and Pacific region, Australia, and Japan, now compete for international students from other countries. Such States include the Republic of Korea, China, Singapore, Malaysia, and New Zealand, which attracted 6 percent of international students throughout the globe in 2012.
In the Arab world, Saudi Arabia, Egypt, and the United Arab Emirates are pursuing strategies to host more students from overseas. These three countries received 4 percent of the share of international students worldwide.
Some of the perceived benefits of studying overseas according to international students include high-status accreditation, cultural development, improved communication abilities, and a competitive advantage to secure better jobs (OECD, 2013). Studying cross-border allows students to increase their knowledge of other people, their culture, languages, and business approaches, and to boost their competitiveness in the labor market (OECD, 2013). In addition, reductions in international travel and communications expenditures also make it easier for more students to study outside their countries of citizenship (OECD, 2013).
There exist two major stakeholder in the said organization. The said stakeholders are state governments and tertiary institutions. State governments may be keen on increasing the stock of human capital by creating incentives to lure potential international students into their countries.
Tertiary institutions might want to boost multicultural diversity by admitting students from different national cultures, and thus, attain the status of truly global education organizations.

Being able to make business decisions that take into account social, ethical, environmental and global dimensions

Such organizations face two primary challenges cyber crime and terrorism threats in operations. Cybercrime has increased amidst the increased use of computerized systems to record, maintain, and store data (Thomas, 2010).  Unrestricted access to Global Student’s website might lead to fraudulent activities and, in turn, contribute to unethical and criminal behaviour, which harm users. In recent years, terrorism has snowballed as one of the most serious threats to the safety of international students (OECD, 2013). Increased threat of terrorism attacks is making traditional education destinations such as the United States less attractive as many international students opt for ‘safer’ destinations.
According to Carroll (1991), the elements of corporate social responsibility comprise the economic, legal, ethical and philanthropic aspects. My CPO has a moral responsibility to ensure that it operated a secure website free from all types of cyber-related crime such as fraud, data mining, and hacking. As a player in the education sector, the organization, working together with other agencies in the same industry, has a legal responsibility to rally support behind efforts to tighten security measures against terrorism threats.
Professional skills
Aspect 1: Working effectively with others to make constructive contributions
I will take advantage of the opportunity to work to practice a culture of professionalism by treating my colleagues with respect, courtesy, and politeness. I expect that practicing professionalism at the workplace will lead to greater efficiency. My ability to make friends easily often makes me treat formal relationships rather casually. For example, I may fail to address my workmates using their official names because I am quite close to them. Therefore, I want to learn how to handle my relationships with people at the workplace more formally. On the positive side, I am a fast learner; I adjust to new changes quickly. My principal aim is to nurture a culture of professionalism through the CPO placement. According to (Moutinho and Southern, 2010), practicing proper professional ethics ensures that employees remain satisfied with their jobs. Therefore, I will develop my professional prowess while contributing towards the growth of the CPO at the same time.
Most active professionals remain positive even when facing tough situations. My plan is to ensure acceptable workplace conduct by: Making a deep individual commitment to improving my interpersonal communication skills. I also intend to emphasize on problem-solving instead of blame-shifting and exercising self-restraint especially during a challenging time. Finally, I plan to treat others with respect regardless of their role in the organization.
It is important to do personal analysis to ascertain my output in this organization. I expect to receive a letter of recommendation upon completion of my time at the CPO. I hope to obtain positive comments from my supervisor with regards to my professional conduct. In addition, I will gauge my accomplishment of this goal through the day-to-day feedback that I will receive when dealing directly with existing and potential students.
Aspect 2: Work with one’s own and other cultures and diverse perspectives in professional
From an organizational perspective, ethics is the acceptable code of conduct for providing products or service to people within a particular society (Kotler, 2012). Business ethics requires that an organization should take into account the welfare of stakeholders when making decisions (Thomas, 2010). As such, I will strive to work in accordance with the ethics of my CPO.
So far, I have been successful at complying with my personal ethics. I intend to apply the same discipline in upholding the work ethics of my CPO. Although I can eventually adjust to new work ethics, I may take a lot of time before doing so completely.
My role as an intern at Global Student is to help the organization find as many international study options as possible for students using website redesign and social media tools.
I intend to develop my strength and weaknesses in relation to the attainment of my goal by performing a personal SWOT Analysis that will entail Identifying sources of motivation for my adherence to personal ethics. The issue includes identifying the likely benefits of merging personal values with professional standards and look for ways of acclimatizing to new environments.

Your Conceptual Skills:  Applied Research Topic including developing your skills as a critical enquirer and creative problem solver, being knowledgeable in your major field of study by demonstrating the application of knowledge from your major(s) to your Co-operative Education role, placement, or industry

In the Final Research Report you will be required to critically analyse and evaluate your chosen topic from your discipline perspective. This MUST be applied either to your role and/or your organisation and/or industry sector. This topic should develop your discipline knowledge beyond that acquired in your role and your skills as a critical enquirer and creative problem solver. Your topic must demonstrate comprehensive understanding of a difficult or complex topic through research and be applied to your role and/or industry and/or organisation.

In your Learning Plan you listed your initial ideas on your area of interest from your discipline perspective.  This is an opportunity for you to refine your topic and receive formative feedback from your Academic Supervisor.  Your topic will be developed further in your Oral Interview and in your Final Report.

Your organisation, role or its industry should provide context or background for your research.  You should avoid disclosing any confidential information.  You must only draw on secondary research i.e. relevant academic literature for your research and to support your discussion.

1.    You must not disclose any confidential information or complete any primary research.
2.    The work must not have previously been submitted by yourself or another person.
3.    All researched information has been acknowledged by citing and referencing in APA 6th ed.
Final Research Topic:

•    Provide a title for your topic and describe it, providing some detail
•    Discuss how this relates to your major (discipline), and can be applied to your role and/or your organisation and/or industry.
•    Identify and outline the supporting information you have gathered from research undertaken including academic literature from your major. Cite and reference appropriately and add to the reference list at the end.
•    You will need to write at least 300-500 words to give a sufficient outline for formative feedback

Based on the skills and exposure I have gathered from the current organization, I propose for a research on advanced marketing strategies.  The said subject aims to implement the goals of marketing in our organization. I intend to find out the latest techniques used in many organizations to sell their products and services. The idea will bring together several web sites particularly social media in order to attract different users on various social sites. For instances, a group users may be active in Facebook, others Twitter or Instagram. The need to integrate the three areas will play a fundamental role so as to access all groups (Cravens, 2006, 220). There is also need to access users of other latest communication forms such as WhatsApp. The idea behind this is to maximize on the number people who have access to our services. The said implementation will advance to cater for real events that happen in the field. It is necessary to identify the issues taking places so as to factor them into the system within a short time. For instance, live photos should be updated once captured so as to create an impression of the current events. The plans will incorporate new and modern technologies in the market that can aid in selling of different ideas online. It will as well interconnect various websites and social media where many students log into as members.
My research will extend to investigate the different tastes and preferences of various customers. The issue will as well consider the time frame between changing demands of different users according to their age and other factors. It is evident that the choices of many youths differs from that of elders (Leunig, 2013). The tastes and preferences of ladies may as well change from that of the male counterparts. Due to such factors, there is need to apply different techniques in accessing the said categories of people. The information plays a crucial role in capturing the right audience at the right time.
Another area to feature is the need to integrate the online and offline marketing. The idea will access to different categories of people either computer literate or computer illiterate. There is those group of people who access only one form of media. Proper means of locating such individuals is necessary for marketing.

Reference List:
Armstrong,  G., & Kotler,  P. (2011). Marketing: An Introduction. Boston, MA: Pearson.    512
Bratton,  J. (2010). Work and organizational behavior. Basingstoke, England: Palgrave Macmillan. 518
Butterfield,  J. (2011). Professionalism. Boston, MA: Course Technology Cengage Learning. 126
Carroll, A.B. (1981). The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders, Business Horizons, July-August 1981, 39-48.
Carroll,  D. (2012). Managing value in organizations: New learning, management, and business models. Farnham, Surrey: Gower.
Carte´, P., & Fox, C. (2008). Bridging the culture gap: A practical guide to international business communication. London, England: Kogan Page.
Coulter,  M. K. (2010). Strategic management in action. Boston, MA: Prentice Hall.
Cravens, D. W., & Piercy, N. (2006). Strategic marketing. Boston, Mass: McGraw-Hill.
Dess,  G. G. (2012). Strategic management: Creating competitive advantages. New York, NY: McGraw-Hill/Irwin.
Ghauri,  P. N., & Cateora,  P. (2014). International marketing. London, England: McGraw-Hill Education.
Hill,  C. W., & Jones,  G. R. (2012). Strategic management essentials. Mason, OH: South-Western.
Khan,  S., Zarif,  T., & Khan,  B. (2011). Effects of recognition-based rewards on employees’ efficiency and effectiveness. Journal of Management and Social Sciences, 7(2), 01-07.
Kotler,  P. (2012). Marketing management. Harlow, England: Pearson.
Leunig, S. Stavridis, K., & Video Education Australasia. (2012). Online marketing strategies. Bendigo, Vic.: VEA.
McKnight,  S. (2012). Customer value discovery. London, England: Henry Stewart Talks.
Moutinho,  L., & Southern,  G. (2010). Strategic marketing management: A business process approach. Hampshire, U.K: Cengage Learning EMEA.
Odden,  L. (2012). Optimize: How to attract and engage more customers by integrating SEO, social media, and content marketing. Hoboken, NJ: Wiley.
OECD. (2013). Education indicators in focus. OECD Publishing.
Pulizzi,  J., & Barrett,  N. (2009). Get content, get customers: Turn prospects into buyers with content marketing. New York, NY: McGraw-Hill.
Richardson,  N., & Gosnay,  R. (2011). Develop your marketing skills. London, England: Kogan Page.
Thomas,  L. (2010). Online marketing. Maidenhead, England: McGraw-Hill Professional.
UNESCO Institute for Statistics. (2014). The global flow of tertiary-level students.
Weinstein,  A. (2012). Superior customer value: Strategies for winning and retaining customers. Boca Raton, FL: CRC Press.

See 2015 Business Assessment and Study Handbook (p. 11)

Your Co-operative Education role –technical skills: including being knowledgeable in your major field(s) of study by demonstrating the application of knowledge from your major(s) to your Co-operative Education Placement

In this section you should explain how knowledge from your major(s) applies to your tasks and discuss the value of your role.

1.    Continue your discussion from Portfolio Part 1 responding to feedback given and reflect on further progress that you have made. Include any further key tasks or work-related activities you have undertaken in the weeks 4-8 of your placement.  For each new, expanded or updated task or activity, explain how theories, concepts, models, frameworks and/or technical competencies, from your major(s) have applied.  In your discussion you should:
•    include a comprehensive range of theory, clearly summarised (and referenced)
•    explain how the theory was relevant to, or guided your immediate tasks and your functional area.

2.    Discuss and reflect on any gaps or differences between your theoretical knowledge from your major(s) and the application in practice at your placement.  (all tasks weeks 1-7)

3.    Discuss the significance of your role and the value that you have added to your organisation. Reflect on your personal attributes, your performance in the role (with evidence) and how your role has contributed to the broader objectives of your organisation.

Your Co-operative Education Placement Organisation and the environment it operates in: including being critical enquirers and creative problem solvers, being able to make business decisions that take into account social, ethical, environmental and global dimensions and being engaged with business

You must:
•    NOT disclose any confidential information or complete any primary research and
•    maintain the confidentiality of any persons/organisations referred to in your research.
•    draw on relevant ethical  and social responsibility academic literature (use in-text references) to support your discussion
•    integrate relevant secondary research (use in text references) to support your discussion.

In your Learning Plan you identified two issues, challenges or events that you thought the business world was facing.  You are required to:

1.    Identify and outline a current issue , challenge or event you have observed that your organisation or industry is facing or has faced recently

2.    Reflect on and discuss this issue/event from multiple perspectives including social, ethical, environmental and global dimensions

3.    Discuss some of the factors that you believe make it difficult for your organisation to make business decisions that take into account social, ethical, environmental and global dimensions.

Your Professional skills including incorporating communicate effectively in professional settings, working effectively with others including intercultural perspectives

In your Learning Plan you developed TWO goals for your professional development to work on during your placement. These related to your
•    working effectively with others to make constructive contributions
•    working with one’s own and other cultures and diverse perspectives in professional settings

In this section you will reflect on your placement experiences in your chosen aspects of your Professional Practice.

You may have:
•    refined or revised your goal and/or
•    your specific steps and strategies you put in place to achieve your goal.

Any changes should be based on feedback from your Learning Plan, your own experiences to date, and/or if your strength or weakness no longer seems relevant to your role.

Aspect 1: Working effectively with others to make constructive contributions

Note: you are required to integrate relevant concepts, models, frameworks, theories and/or technical competencies

State your specific aspect
•    My goal is:
•    Discuss how effective each of the steps and/or strategies you have planned, including any changes you have made
•    What progress have you made achieving your goal?
•    What evidence do you have to support this?
•    Identify and discuss one key learning experience and/or critical incident you have had in Aspect 1 of developing your professional skills in the workplace during your Co-operative Education Placement and reflect on how this learning experience and/or critical incident has led you to new insights about the importance of being able to work effectively with others to make constructive contributions.

Aspect 2: Work with one’s own and other cultures and diverse perspectives in professional settings

Note: you are required to integrate relevant concepts, models, frameworks, theories and/or technical competencies

State your specific aspect

•    My goal is:
•    Discuss how effective each of the steps and/or strategies you have planned, including any changes you have made
•    What progress have you made towards achieving your goal?
•    What evidence do you have to support this?
•    Identify and discuss one key learning experience and/or critical incident you have had in Aspect 2 of developing your professional skills in the workplace during your Co-operative Education Placement and reflect on how this learning experience and/or critical incident has led you to new insights about the importance of one’s own and other cultures and diverse perspectives in professional settings

Overall Professional Skills development

1.    In the workplace you have had opportunities to observe and learn from others’ professional practice. Outline some examples of professional practice you have observed, reflect on what you have learnt from these observations and comment on how this has influenced your thinking about your own professional practice (including being able to work effectively with others).

2.    Reflect on the way in which you perceive you have been developing as a professional over your Co-op Placement. Your reflection should review your progress to date and discuss any new insights you have gained into how your Co-op Placement might influence your future career planning and development.

Reference List:
See 2015 Business Assessment and Study Handbook (p. 11)