Posted: September 4th, 2015

Balanced scorecard and strategy map for Ashtead Group PLC

Prepare a balanced scorecard and strategy map for Ashtead Group PLC
M004 (E04) Coursework 2 (CW2)
Individual End-of-module Report
In the role of a management consultant, prepare a succinct and detailed business report for the Board of Directors of your chosen company report aimed at the Board of Directors. Extend your research from coursework 1 on financial analysis of the performance of your company to include financial and non-financial performance indicators; design a balanced scorecard and linked strategy map and evaluate the techniques used.
You are required to use the same company as in coursework 1 but permitted to choose a different company only in exceptional circumstances (for example if the company is no longer trading). Please consult the latest List of Organisations that can be used. This is contained in CW1 instructions document. Your seminar tutor will approve your choice of organisation sub-unit for CW2.
The vision, strategy or goal that you identify can be published by the organisation (e.g. in their Annual Report) or identified by yourself as appropriate for the organisation.
Task:
1. Identify the vision and strategy of either 5 •the entire organisation or
•one unit of the organisation, or
•one major long-term financial and strategic investment that the company is
involved with.
2. Using published information and material from Coursework 1, prepare a Balanced 30
Scorecard suitable for use by the directors and managers of your organisation to align business activities to the identified vision and strategy, and to monitor performance against strategic goals.
3. Build a strategy map to describe and explain how each aspect of the scorecard 15 can assist your company in achieving its goals and targets.
4. Summarise your recommendations to the Board. 15
5. Critically discuss and evaluate, with reference to your particular case, the use of 20
Balanced Scorecards for performance management and monitoring.
6. Provide a meaningful Executive Summary of approximately 200 words at the
beginning of your report. 5
7. Format your report professionally and acknowledge all sources according to CULC
10
2. Make informed financial judgements based on the outcome of such accounting analyses
3. Critically appraise the techniques used and the information to which they have been applied
4. Demonstrate an critical understanding to the internal, external and legal environments in
which the judgements are being made
Harvard standard.
This assignment tests achievement of all our module learning outcomes:
1. Select and apply appropriate accounting techniques to critically analyse financial data in a variety of business decision making scenarios
Report Format:
1. The maximum word count for the main text excluding tables is 2,500 words.
o • Exceeding the word count by more than 10% can result in a reduction of marks.
o • Only the main text excluding any tables and diagrams counts, also excluding the
contents page, executive summary, list of references and appendix.
2. The assignment must have a front cover stating:
o • Module number and name and seminar group number
o • Title of the assignment
o • Student name and ID
o • Submission date
o • Word count as defined above
3. All pages must be numbered
4. An executive summary of approximately 200 words is required (not included in the overall
word count).
5. A short introduction is required (and included in the word count), even if it is not explicit in the
assessment criteria.
6. A reasonable number of appendices may be used for relevant supporting information and to
demonstrate your calculations and analysis.

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