Posted: April 21st, 2016
Why did Barclays build a CIS?
1. Why did Barclays build a CIS?
2. What benefits has CIS brought to the bank?
3. We had no idea how many customers we had. Discuss.
4. How can Barclays use the customer database to improve its relationship with customers?
5. Did Barclays follow the seven steps for developing a customer database?
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