Posted: December 27th, 2014

Based on an industry sector of your choice (not IT sector); select an appropriate company for analysis

Based on an industry sector of your choice (not IT sector); select an appropriate company for analysis

Marking Rubric
Mark range    Criteria
•    Excellent evaluation of the chosen company and relevant sector to include its reason for being and competitive position;
•    Excellent demonstration of understanding as regards the tools, techniques, language, and underlying theory which has been learnt as part of the student’s

extensive self-directed learning in addition to the material covered in class.

The report’s front cover must contain the following information:
•    SID;
•    Module (xxxxxx);
•    Course (MIT, MIS, MBA etc)
•    Surname;
•    Forename.

Topic:
Based on an industry sector of your choice (not IT sector); select an appropriate company for analysis.  This company will form the basis of your second assignment
1. Business Information – 20 marks (approx. 200 words)
a) The background of the company. (5 marks)
b) The industry sector; the main competitors to the company in the sector; the position of the company in the market with regard to performance; and scale of its

operations in relation to its competitors. (10 marks)
c) The products or services provided by the company; and their main selling points compared with similar products/services from its competitors. (5 marks)
2. Additional Information – 40 marks (approx. 400 words)
Based on at least four of the weekly topics covered in the syllabus for this module, apply DSS tools and techniques to each carefully chosen problem domain within the

business (10 marks per topic)
3. Recommendations. – 40 marks (approx. 400 words)
a.    An assessment as to the DSS and BI requirements for your chosen company in order for them to remain competitive in the future given the industry-specific

pressures.  This must be based on current business paradigms and have some connection to topical events. (30 marks)
b.    Use proven DSS nomenclatures of your choice to relate the information. (10 marks)
4. Style, structure and presentation – 0 marks awarded for compliance
N.B. Failure to cite and reference correctly will negatively impact upon marks awarded within each and every section of your report.
a.    The report should be properly structured, using a variety of presentation modes (e.g. text, tables, pictures, graphs, etc.) and written in the third person,

non-possessive. Assume the report will be read by board members of the company and should be written and styled in an appropriate manner for managers at this level. (0

marks)
b.    Properly referenced with a bibliography identifying sources. (0 marks)

The University Reference Style Short Guide

The two elements of the CU Harvard Reference Style are:

1.    In-text citations:
The surname of the author, date of publication and the page number if you quote or paraphrase, are included in the main body of the document.

2.    List of references:
At the end of your work, full publication or internet information arranged alphabetically by surname of the author.

Part 1: How to Write In-text Citations

Cite every source you refer to in the main body of your writing. Your in-text citations must include the surname of the author and the year of publication. If you

quote a passage directly or paraphrase (put the idea into your own words) provide the page number. For example:

Concern about climate change is becoming a ‘force for good’ in international politics (Kennedy 2004: 88).

Images, figures and statistics from a printed source also need to be cited in the text.

In-text citations of internet sources

Use the organisation that produced the website as the author (known as the corporate author). If it is available, also give the date when the site was produced or last

updated. For example:

Manufacturing in the Midland’s biggest industry (Liverpool University 2005).

In-text citations of secondary sources

Secondary sources are useful quotes or pieces of information cited in a book, article or internet resource other than the original source:

1.    Always try to find and read the original source.

2.    If you cannot find the original source, use the following format:

Quote the surname of the author whose work you have not read and its original year of publication. Then write ‘cited in’ and give the surname of the author whose work

you have read. Then provide the page and number:

London boasts the ‘finest modern cathedral in Britain’ (Shah 2004 cited in Padda 2005: 8).

Part II. How to Write a List of References

Alphabetically list all of the sources cited in your academic writing, according to the author or corporate author.

Give full publication or internet details of every source you have cited. The list goes on a separate page at the end of your work. Leave a line of space between each

entry and indent every line after the first one:

Below are some examples to follow:

A book with one author:

In-text citation :  (Biggs 2000)

Reference : Biggs, G. (2000) Gender and Scientific Discovery. 2nd edn. London: Routledge A book with multiple authors:
In-text citation: (Ong, Chan, and Peters 2004)

Reference: Ong, E., Chan, W., and Peters, J. (2004) Advances in Engineering. 2nd edn.
London: Routledge

A chapter or essay by a particular author in an edited book:

In-text citation: (Aggarwal 2005:66)

Reference: Aggarwal, B. (2005) ‘Has the British Bird Population Declined?’. in A Guide to Contemporary Ornithology. ed. by Adams, G. London: Palgrave, 66-99

A printed journal article:

In-text citation: (Padda 2003)

Reference: Padda, J. (2003) ‘Creative Writing in Coventry’. Journal of Writing Studies 3 (2), 44-59

A web site:

In-text citation: (Centre for Academic Writing 2005)

Reference: Centre for Academic Writing (2005) The List of References Illustrated [online] available from <http://home.ched.coventry.ac.uk/caw/harvard/index.htm> [20

July 2005]

An electronic journal article:

In-text citation: (Dhillon 2004)

Reference: Dhillon, B. (2004) ‘Should Doctors Wear Ties?’. Medical Monthly [online] 3 (1),
55-88. available from <http://hospitals/infections/latest-advice> [20 April 2005]

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