Posted: November 25th, 2014

BEIERSDORF AG:Expanding Nivea's Global Reach Case Analysis

BEIERSDORF AG:Expanding Nivea’s Global Reach Case Analysis

Order Description

Assignment Question
Students will have to analyse the case study given to them and prepare a business report for 4000 words. Students are required to undertake the tasks given below.

Contents TASKS

Chapter One: Analyse the case and examine the problems and issues from the case 400 words

Chapter Two: Explain the statement of the problem, research questions and aims and objectives 400 words

Chapter Three: Students to use the planning tools to analyse the case. 1000 words

Chapter Four: Findings from the analysis (using the tools) 1000 words

Chapter Five: Solutions to the problem and issues. Recommendations and students to come out with a business plan. 1000 words

Structure of the Integrated Case Study report
Contents Word count
Executive Summary (background, brief statement of the problem, aims of the analysis, approach adopted for analysis, findings)
200 words
Acknowledgements
Chapter
1 Case brief Background of the study
define the problem/issues to be addressed precisely
400 words
2 Introduction to the case study Statement of the problem
Research aims and objectives
Structure of the rest of the report 400 words
3 Problem statement, plan of analysis Statement of the problems in the case
Relevant literature review-Identify resources/ techniques helpful for analyzing the case study.
(the concepts, theories, models, research relevant to the case)
Proposed plan of analysis
Sources of data

1,000 words
4 Analysis & Findings An assessment of the current position: follows
(derived from the concepts, theories, models referred and discussed in chapter3) 1,000 words
5 Proposed solution to problem Integrated assessment of the analysis – generate ideas or alternative solutions
Choose a “best fit” solution from the options

Recommendations
Decide on an action plan of
Limitations of the study, scope for further research 1000 words
References
Appendices This section will contain all the documentation, data ,financial reports etc used in the case analysis
Total 4000 words

Notes: References are expected in chapter 3-4 which have an academic content.
Layout: 4 cm left margin, 3cm-top, bottom and right margin; 1.5 line spacing; Times New Roman size 12;
This approximates to about 250-300 wds/page: page limit chapters 1-6; 40-45 pages

1
Statement of the problem
Research aims and objectives
Structure of the rest of the report 15
2 Case brief: Description of the situation
Is the situation described and Background of the study define the problem/issues to be addressed precisely and relevantly?
15
3 Problem statement and plan of analysis
Statement of the problems in the case
Relevant literature review-Identify resources/ techniques helpful for analyzing the case study.
(the concepts, theories, models, research relevant to the case)
Proposed plan of analysis
Sources of data
10
4 Analysis and findings
An assessment of the current position: follows
(derived from the concepts, theories, models referred and discussed in chapter3) 25
5 Proposed solution to problem
Integrated assessment of the analysis – generate ideas or alternative solutions
Choose a “best fit” solution from the options

Recommendations
Decide on an action plan of
Limitations of the study, scope for further research 20

Good clear writing, adequate appendices, reference list, Overall Presentation 15
Total 100

Learning Outcomes:
Upon successful completion of this module students will be able to:
• Define the problem/issues to be addressed precisely
• Identify resources/techniques helpful to opening up the case study
• Enhance their critical assessment
• Enhance their explicit knowledge through a critical review of the literatures
• Generate ideas or alternative solutions
• Choose a “best fit” solution from the options
• Decide on an action plan
• Outline how to implement it consider what might go wrong and how to monitor the success of the action plan

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