Posted: November 12th, 2014

brand.Huwei.

The brand chosen is Huwei.

There should be 10 slides

Keven keller (strategic brand management) describes the stages of building a brand starting at the bottom level of the pyramid, showing how Huwei has ashieved each of the following steps:

1- who are you? Brand Salience (identity)
2-What are you? Brand performance and brand imagery (Meaning)
3-What about you? consumer reactions (responses)
4-What about you and me? consumer brand resonance (relationships)

Your task is to explain the ‘Huwei’ brand using this model. Soft copy of your slides including detailed speaker notes to be submitted. Answer the 4 questions from the view point of the Huwei brand using the building blocks in the pyramid

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