Posted: December 2nd, 2014
Brand management
Brand management
Provide an in-depth consumer profile, marketing and branding program of the company and make sure you discuss about the main sources of brand equity.
Provide a detailed profile of brand knowledge in terms of brand awareness and image. Provide information about the current market situation and trends of the relevant industry. Consult trade magazines and business publications, conduct your own survey, or consult with company sources.
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