Posted: September 13th, 2017

Bringing UBER to UAE

Bringing UBER to UAE

Paper instructions:
Overview
The objective of this project is to come up with a creative e-commerce idea by utilizing the
concepts & examples that we have covered during the semester. Especially, you may think
about an idea of using mobile and social technologies in new and unexpected ways.

You are expected to do two things: come up with an idea for a new e-commerce business and
develop a business plan for this business. The business could be any type of business like B2C,
B2B, mobile, social, etc. In order to sell your idea, you will prepare a PowerPoint presentation
and present your idea to the class in a persuasive manner. You are required to submit a
proposal about your project idea.

Learning Outcomes
The learning outcomes for this project include the following.
1. I expect you to be able to apply the concepts from the class to a new setting so that you
illustrate your learning of e-commerce concepts. (40%)
2. I expect you to identify a problem context where e-commerce technologies will provide
a good solution or improvement over the existing situation. I need you to be able to
brainstorm interesting ideas in a team setting. (20%)
3. I expect you to develop a good (detailed and comprehensive) e-commerce business
plan. (20%)
4. I expect you design professional-looking, well-organized PowerPoint slides. I want you to
deliver a professional business presentation that will convince the audience about the
sustainability of your business model. (20%)
5. I want you to work in teams, divide the tasks into subtasks, and delegate it to team
members, follow up on the work done, and keep your team members accountable.
Requirements
1. Business Overview:
Describe the nature and purpose of the business.
a. Mission and strategic goals
b. Business Model Overview
a. Type of business model
b. Short description of products or services; revenue model
c. Short description of value proposition MIST 280 Project (same team members as before) – 15%
Due: Sunday, January 19th

2

2. The Idea
a. Describe your idea, the problem you intend to solve for customers or trading
partners.
a. Include at least two use cases to describe how your solution works from the
customer perspective
b. Describe the technological solution. If a web site, a mock-up of the site would be
helpful. Just draw it and insert text boxes with links, buttons, titles, etc. Insert
photos where desired. Just let us know what you’re thinking about as vividly and
quickly as possible.
3. Marketing plan
a. Describe the customer base: How large is the market space? Describe the market
space (i.e., what are the customers like?): Demographic, Geographic,
Psychographic, Consumer characteristics.
b. What is your strategy to make consumers adopt your product/service? Where will
you advertise? How much will it cost?