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Posted:
July 10th, 2013
Building a Social Business
The market is over saturated with
competitive campaigns vying
for the business of billions of consumers.
Companies have discovered very
creative ways
to connect with the
consumer base
on a more
personal level
in the form of “
Higher Calling
” ad campaigns promoting lifestyle and passion.
As a marketer, how would you integrate this approach in the context of social media?
What are some of the most effective “higher calling” campaigns that you have encountered? Discuss.
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