Posted: August 21st, 2015

BUS/ Managerial Marketing Questions

BUS/ Managerial Marketing Questions

Project description
Answer each discussion question. This is not an essay. Must answer each question separately, DO NOT combine the questions in to 1 essay. NO Cover page required. But a reference for each question is required.

1. Buyer Behavior

The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? List the four main psychological processes as discussed in the text and what should marketers do to manage these four psychological processes affecting consumer behavior?
2. Customer Needs

Visit GE Healthcare (www.gehealthcare.com/). In context to the major points of chapter 5, define how GE is addressing the needs of their hospital customers by the design of this Web site? Where and what is GE doing right, what is GE doing wrong, and where can GE improve using marketing research? In context of chapter 3, where can GE improve using marketing research?
Required Resources
Required Text
1.Read the following chapters in your text, Managerial Marketing:
http://www.sendspace.com/filegroup/gLnxcB6y8ZYhfLHLdiISYHP50utoEbFu1EIZgm5U0k7XB2GZ3Sur54C48MH3oC9LGsBUCtPcNnhkcs4uYSqHHupGKT778v%2Bc1djQd%2BmgbQyXZbV9Pjl1GQ
?Chapter 3: Market Research: Identifying Market Opportunities
?Chapter 4: Evaluating Market Demand and Forecasting
?Chapter 5: Analyzing Markets: Decision Making and Buyer Behavior

Website
1.GE Healthcare (http://www3.gehealthcare.com/en)

BUS/ Managerial Marketing Questions
Answer each discussion question. This is not an essay. Must answer each question separately, DO NOT combine the questions in to 1 essay. NO Cover page required.  But a reference for each question is required.
5.Branding Nordstrom

After reading the article “Conservative Nordstrom to sell trendy Topshop fashions,” respond to the following:
How does this partnership fit into Nordstrom’s current brand management strategy? Will it appeal to its target markets? How will it allow Nordstrom to differentiate itself from the competition?
Is this a risky move for Nordstrom considering the downward sales trends for Topshop in the UK?
6.Marketing Segmentation

What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their purchases of computers. Are there some examples of companies that have already done a good job of marketing across generations?
Required Resources
Required Text
1.    Read the following chapters in your text, Managerial Marketing:
http://www.sendspace.com/filegroup/gLnxcB6y8ZYhfLHLdiISYHP50utoEbFu1EIZgm5U0k7XB2GZ3Sur54C48MH3oC9LGsBUCtPcNnhkcs4uYSqHHupGKT778v%2Bc1djQd%2BmgbQyXZbV9Pjl1GQ
?    Chapter 6: Market Segmentation and Target Marketing
?    Chapter 7: Product Differentiation and Brand Positioning
?    Chapter 8: Market Attractiveness and Competitive Strategies
Articles
1.    Carr, A. (2013, April). What you don’t know about Apple. Fast Company, (174), 35-38. Retrieved from the EBSCOhost database.
2.    Clifford, S. (2012, Jul 13). Conservative Nordstrom to sell trendy Topshop fashions. International Herald Tribune, 15. Retrieved from ProQuest.
Recommended Resources
Article
1.    Craven, R. (n.d.). The truth about marketing to women. Retrieved from http://www.marketingdonut.co.uk/marketing/marketing-strategy/the-truth-about-marketing-to-women
o    The authors explore female buying power and how well male-dominated businesses can understand what women really want.