Posted: April 5th, 2016

any business to business transactions are being transferred from personal selling to the Internet. Describe some ways that companies can maintain relationships with their customers in this environment.

1. Recall a marketing program that sticks out in your mind that has run for a lengthy period of time. What aspects of the program did you like? Were there any aspects that you did not care for? Please discuss.

2. Many business to business transactions are being transferred from personal selling to the Internet. Describe some ways that companies can maintain relationships with their customers in this environment. What marketing strategy might be used in presenting some new products or services within this business to business Internet model?