Posted: February 16th, 2015

Business Communication and Protocol

Business Communication and Protocol Spring 2015
E-Mail Assignment #2 Due date: February 18th
Overview:
In this assignment, you will be learning how to respond to a request for information as well as how to summarize a long document for your reader. The goal is to inform your reader of the essential points of the longer document as well as to be sure your summary provides the sort of the information your reader would find usable. As with the prior e-mail assignment, a great deal of business correspondence entails responding to information requests as well as summarizing and distilling vast amounts of information into understandable, logical messages that are easy to skim.
Scenario:
Let’s assume that next semester you are hired to be the TA for my section of Business Correspondence and Protocol. As my TA, I have requested that you perform a task for me that might help me build better teams for the group projects done in this class. I have found an article in The Harvard Business Review that I think might be useful but I’ve been so busy with other tasks that I lack the time to read through it. I would like you to e-mail me a concise yet informative 2-paragraph summary of this article; your summary should close with a recommendation stating ways I could use the information in this article to build better teams as well as a very brief rationale for your recommendation. Should you think the article is of little use to me in this way, that is fine, but provide your reasoning and make sure it is logically sound. As a new TA, having a professional and courteous tone matters; after all, you’re only a few weeks into your work and you want to build your credibility and establish rapport.
Tips:
Be sure that your e-mail has (1) an opening that provides some courteous commentary to attract the attention of the reader before you get to the summary, and (2) has a brief yet informative summary that provides me with the essential and applicable main points of the article, followed by (3) a plausible, logical recommendation providing some ways I could use the information in this article to build better teams, and (4) a closing containing a goodwill message. As with the previous assignment, I expect you to provide your contact information (campus e-mail and phone) after you “sign off” so that I can contact you if I have further questions. Also, don’t forget to have an informative subject line as well as an appropriate greeting.
I want your e-mail to employ a professional, courteous tone; additionally, I want you to use concise phrasing and precise word choice when e-mailing me. I also expect the e-mail to be free of grammar and usage errors – having too many of these mistakes can diminish your credibility as well as make your document hard to read.
Students whose surname begins with A-R will be summarizing Bernstein’s “The Transparency Trap.”
Students whose surname begins with S-Z will be summarizing Sunstein and Hastie’s “Making Dumb Groups Smarter.” Both of these documents can be found on the “Course Readings” section of ICON.
For those of you who haven’t written a summary before, here are some additional tips: (1) know your audience – it is not merely a matter of what the main points of the article are but what are the main points of the article that your audience might find useful, (2) be focused and specific; don’t withhold crucial information but remember that every piece of information is not crucial, and (3) be brief, but not too brief. Another useful thing is to (4) ask yourself “the five Ws and how” (who, what, when, where, why and how) of each section of the text and use this information to construct your summary; remember to (5) provide me with only the information that I need to understand the issue and your recommendation – no more, and no less than that.
Submit this assignment by bringing a hard copy to my office (S144 PBB) on February 20th by 4.30 pm and by e-mailing it to me. If I am not in my office when you come by, just slide your paper under my office door.
Business Communication and Protocol Spring 2015
E-Mail Assignment #2 Due date: February 18th

Coursework requirements:

Download the latest annual reports for Nike and Adidas.
Using the information in these reports:
• Compare and contrast the two companies’
o Scale and diversification
o Operational efficiency
o Margin stability
o Leverage
• Nike reports under U.S. GAAP and Adidas reports under IFRS, try to identify areas where these differences might have affected the comparability of financial ratios across the two companies.

Criteria:

• Please note: Your answer should not be longer than one page of A4
• Please be aware of plagiarism as it is an academic offence.
• Make sure you make use of academic references.
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