Posted: April 7th, 2013
Business environment
Understanding the organisational purposes of businesses
You will need to:
· Identify the purposes of different types of organisation
Here you will need to – briefly – describe a range of types of organisation (for example: public
sector municipality, charity, private sector limited or public limited company, or partnership)
and – briefly – explain the purpose, aims/objectives, of each (of course, all are aiming to
generate revenue, but there are many differences!)
· Describe the extent to which an organisation meets the objectives of different
Stakeholders
This could include ….staff, unions, suppliers, customers/clients, funding sources, banks,
shareholders, local/national media, local community, local authority, government. Give Examples related to each of the recognized internal and external stakeholder groups.
· Explain the responsibilities of an organisation and strategies employed to meet them
Following on from the above, you will need to – briefly – summarize the broad areas of
responsibility to – for example: owners/shareholders, employees, customers, suppliers – and
to the physical environment, and possibly, to the local/national/international community – and
explain the strategies (the broad long-term approaches) which are put in place in an attempt
to ensure those responsibilities are met.Please describe the full range of internally and externally focused responsibilities and give examples of strategies in response to each of those( Social, Environmental, Ethical, Management responsibilities and corporate ethics.
Section 2(approx. 1200 – 1300 words)
Understanding the nature of the national environment in which businesses operate
You will need to:
This needs a very broad response; you need to briefly describe the main, different, economic
systems, and briefly list the “resources” (people, raw materials, land, etc), and how each of
those systems attempts to make best use of those resources. Refer to the main economic systems, describing “resources”, and giving examples of how eachsystem operates.
· Assess the impact of fiscal and monetary policy on business organisations and theiractivities
Briefly explain Fiscal and Monetary, and then discuss how taxation levels, interest rates, the valueof the £, $, € will positively or negatively affect business organization. Define both policies and give a wide range of examples of how each impacts on how businessorganisations operate and perform
· Evaluate the impact of competition policy and other regulatory mechanisms on the
activities of a selected organisation
You will need to select a suitable organisation – ideally a large national or international one –
and discuss how it is constrained by competition policy (eg regarding monopolies) and
Regulations such as the planning laws. Good examples in the UK would be supermarket
chains, or airport operators and give arange of examples of how it is affected.
Section 3(approx. 1200 -1300 words)
Understanding the nature of the national environment in which businesses operate
You will need to:
· Explain how market structures determine the pricing and output decisions of business
Describe different market (place) structures and how they affect pricing, distribution,
product/service offerings. A good example is where there is substantial competition, many
suppliers, and a wide range of products/services for customers to choose from. Another is
where there are very few providers, little competition, but high demand.Please explain by using a wide range of examples from different business sectors, how the market structures
determine the pricing and output decisions of business
· Illustrate the way in which market forces shape organisational responses using a range
of examples
List some market forces (recession, competition, changing demographics, etc) and explain
howorganisations have to respond to / react to these (eg. supermarkets offering many more
“own brand” and low-cost products).
organisation
Select a national or international business organisation, and describe how it changes its
behaviour depending on the external environment situation – again recession, demographic
changes – plus if it moves into new national / overseas markets there are cultural differences
to respond to. Please focus on a reasonably complex organisation, and given a wide range of examples of how it isinfluenced, impacted on, shaped by those environments
Section 4(approx. 1200 -1300 words)
Assess the significance of the global factors that shape national business activities
You will need to:
· Discuss the significance of international trade to UK business organisations
Just as it says – look at imports – to satisfy business raw material needs, and consumer
needs, but more importantly, exports – and how much the UK earns from these / how critical
this is to the health of the UK economy. Please include a discussion on the significance to all of an organisation’s stakeholders, and the economy as awhole.
· Analyze the impact of global factors on UK business organisations
Research and discuss the impact of negative / positive economic situations in, for example,
the USA or Europe (for example the negative effect of the Euro problems) – also consider
factors such as shortages of raw materials – metals, foods, for example – or the growing
demand from developing countries for products and services. Please include a wide range of examples of current and potential global factors
· Evaluate the impact of policies of the European Union on UK business organisations
Describe at least 2 EU policies such as those on social welfare, working conditions, freedom
oflabor movement – and the positive or negative impact on these have on UK businesses.
Please give specific examples as well as an overview.
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