1.Create an operations plan for your NAB company using the template in the text as a guide (p. 214 | Operations Plan Preparation Form ). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.
2.Provide a rationale for the competitive advantages section using appropriate functional-level and business-level strategies to explain the competitive advantages.
◦Note: Much of the research pertaining to the hints provided here can be found in the NAB company portfolio.
◦Hints: Consider whether you will rent or buy your facilities or outsource production to an existing company.
◦Hints: One of your biggest expenses as a startup non-alcoholic beverage company will be transitioning from a small batch prototype of your beverage to production on a large scale. Research the equipment you will need (vats, refrigerators, burners, ovens, bottling equipment, and so on), whether you will rent or buy, how you will maintain and clean it, and so forth. Consider how you will ensure quality control. What capacity do you intend to reach?
◦Hints: Deliberate your inventory control. Where do your supplies come from and what is your turnaround time to produce your beverage once you have received an order?
◦Hints: Consider your distribution method. Refer back to your notes for the SWOT analysis assignment in Week 2 of class.
◦Hints: How will you stay abreast of new developments in your industry? What new products do you have in development now, in addition to your flagship product?
3.Describe your research and development activities and explain how they will contribute to the company.
4.Create a technology plan for your NAB company using the template in the text as a guide (p. 227 | Technology Plan Preparation Form ). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.
5.Provide a rationale for the personnel needs section by incorporating appropriate functional-level strategies.
◦Hints: Consider the type of technology your company will use to conduct the following activities: manage personnel; take, fulfill, and track orders; manage inventory; communicate with customers and provide customer service; and produce your beverage.
6.Create a management plan for your NAB company using the template in the text as a guide (p. 248 | Management Plan Preparation Form ). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.
7.Using the flow charts on p. 242 as a guide, outline your company’s management hierarchy. Note: Charts or diagrams must be imported / included in the MS Word document.
8.Provide a rationale for the management structure and style section by incorporating appropriate functional-level strategies.
9.Format your assignment according to these formatting requirements:
a.Cite the resources you have used to complete this exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
b.Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
c.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
Create an Ethics & Social Responsibility Plan. 3 PAGES
Business Plan Draft.
a .Describe the ways in which your company is committed to being a good corporate citizen.
◦Hints: Consider the following areas:
◾Following the laws of every jurisdiction in which your company operates
◾Fair and honest treatment of employees
◾Non-discrimination of employees and increasing diversity of your work force
◦Hints: If your company is designed as a social venture—in which you have a primary purpose of achieving a social or environmental goal—describe what that goal is and what aspects of your company are designed to reach that goal. Provide a rationale for why you have or why you have not chosen this to be a social venture.
b. Discuss how your company’s activities will affect the environment and identify the steps you will take to mitigate any negative impacts.
◦Hints: As a beverage company, consider such issues as your choice of packaging, disposal of bottles / packages by consumers, and your use of resources, such as water in areas where water may be scarce.
c. Determine any health issues / claims related to the product you are making, whether negative or positive. Suggest the strategy your company will use to mitigate any negative issues, and to ensure any positive claims are true.
d .Many beverage products have negative health impacts on certain segments of a population (e.g., children, pregnant mothers, etc.). Suggest your company’s plan, through advertising, distribution, and / or other methods, to target and reach only appropriate market segments.
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