Posted: April 17th, 2015

Business Plan

Assessment 1: Development of business idea and industry/market analysis
Weighting: 50%
Guideline length: maximum 2500 words
(including a 500 word appendix showing literature reviewed)
Mode of activity: Individual

This is part 1 of the development of your business plan, which is about crafting of your business idea into a viable business model , review of your market or industry, identification of competitors and your competitive advantage. This will be based upon a relevant literature review (included as an appendix). Marks will be awarded as below:

Clarity, consistency and originality of value proposition(s) 15%
Clear identification of target market segment(s) (incl. size estimate) 15%
Comprehensiveness of market analysis 20%
Identification of competitors & comprehensiveness of competitor analysis 10%
Identification of competitive advantage 10%
Appendix: Relevance & comprehensiveness of literature review 20%
Overall presentation, including clarity of English 10%
100%

Assessment 2: Preparation of Business Plan
Weighting: 50%
Guideline length: maximum 2500 words
Mode of activity: Individual

This is part 2 of the development of your business plan, which is based upon assessment 1 research and analysis. It is about your market entry and growth strategies and how you mobilise your resources to launch the business.Marks will be awarded as below:

Consistency/originality of market entry strategy 15%
Consistency/originality of market growthstrategy 15%
Comprehensive identification of operational issues 15%
Comprehensiveness and accuracy of financial projections* 20%
Comprehensive identification of resources required and financing 15%
Identification of material risks and their mitigation 10%
Overall presentation, including clarity of English 10%
100%